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Marketing

Note Taking Apps Simplify To-Do ListsThe three major note-taking apps by Google, Evernote, and Microsoft are loaded with helpful features to keep you organized, whether you are writing down text notes, clipping web articles, saving photos, or making audio recordings. All three are terrific for day-to-day task management and storing rich media. So, which one should you choose for your research and note taking needs? A good first step is to decide which platform, or platforms upon which you will use the app. This alone can be a deciding factorSEE DETAILS

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Marketing

Web Marketing UpdatesIt looks like the help that many small companies have been waiting for has finally arrived. Content Marketing needs to be an important part of ecommerce strategy. Of course, knowing this and knowing what to do about it are two different things.Content Marketing Report Finally ArrivesAltimeter is a research and advice group that helps struggling companies regain their feet through researched strategic advice. They have done the research and have complied a detailed report available now on SlideShare, Altimeter’s professional and educational community sharing website. The report is aSEE DETAILS

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Google Algorithm

The year 2012 has brought about many updates in Google’s SEO. Early 2012 saw the release of Google’s Panda algorithm, which seriously affected the way SEO works. New practices implemented with the release of Panda meant that the way SEO is used has had to change. Here’s an overview of the most influencial changes:   Duplicate Content One of the adjustments that has had the biggest impact is that Google is now far more strict about duplicate content. Sites showing exact matches of strings of words are now penalized inSEE DETAILS

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Google Algorithm

Who would have ever thought webmasters would want a tool that would disavow a link that is pointing to their site? After all, a link to your site increases its popularity, in turn, increasing its ranking in Google’s search engine.If anyone “Googles” your site, you want to end up in the number one search results spot. The higher your website’s ranking in search engine results, typically, the more visitors it will receive.So why would you want to disavow a link to your site? Google sees links as one of many ways toSEE DETAILS

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PPC Management

Pay Per Click (PPC) advertising can be a highly effective method of driving traffic to a website. The quality and usability of a website can be for naught if visitors never get there. There are many reasons that an ad could perform poorly, but one of the most common reasons is a lackluster advertisement.   PPC advertisements have to make an impact in a very short amount of time. The following tips will help to build a better PPC advertisement in order to improve Click Through Rate (CTR) and websiteSEE DETAILS

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SEO

Not Reported Keywords – Regular http vs. https  Internet privacy is a highly contemplated topic that is often debated. All arguments made on the subject are valid.   Monitoring and reporting is a major part of our work. As a web marketing company, Dynamic Search needs to deliver measurable results, and we work hard to keep up with improvements so that our clients see the justification behind their investments.   Google Analytics is a great tool, one of the best available, and we use it on a regular basis. ItSEE DETAILS

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News

Facebook Set to Launch Platform Similar to AdwordsDue to allegations of lack of effectiveness in the current Facebook advertising platform, the company is preparing to introduce a new platform which is suspiciously reminiscent of Google Adwords. Advertisers will participate in auctions for ads based on users’ browsing history both within Facebook and in external sites. Facebook apparently intends to directly address popular sales sites and offer them a plug-in that will allow them to offer targeted bids when users connect to Facebook. For example, if a user’s browsing history showsSEE DETAILS

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Google Algorithm

Recent Google Algorithm UpdateOn April 25th at around 4am our software reported unusual ranking fluctuations that typically occur as a result of an update in a search engine’s algorithm. As we suspected, Google released their most recent algorithm update that should detect and fight web spam altogether.During the process Google will remove websites with unusual activity and reward websites with relevant, quality content. This last update negatively impacted 3.1% of all websites on the web, which totals over 11 million affected web properties.Fighting Black-hat SEOIt all started two months agoSEE DETAILS

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News

Private Blog Networks Penalized for Promoting Poor Quality ContentGoogle Panda is currently de-indexing and heavily penalizing some Private Blog Networks which are loaded with low or poor quality content. These are Web sites whose content is being created for the purpose of search engine optimization. Most of the de-indexed Websites are offering quick backlinks by publishing articles on a wide array of blogs. These blogs are the repositories of poor content and usually spun articles. Spun articles are heavily-loaded with self-serving keywords and links created to optimize a certain WebSEE DETAILS

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Google Algorithm

Google Penguin UpdateIt’s no secret that Google has released an update called “Penguin”. You’ve probably heard of this update, even if your website has not been affected by the change. The update, also know as the “spam filter”, was launched with the intention of screening lower quality websites and other forms of spam from search results. Unfortunately, many good websites that employed what are now considered “gray-hat” SEO techniques are being punished with penalties and lower search rankings. Some websites have been hurt to such an extent that they’ve chosenSEE DETAILS

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