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Marketing

The key factors for gaining visibility online are constantly evolving, shifting pathways as we know them to new areas. Hitting the nail on the head is easier said than done when it comes to ramping up a company’s online visibility. Once you get into the right frame of mind and explore the Internet arena, you’ll find that there are plenty of tools and resources that will get your business in front of the right audience.   1. Define Target Audience First thing’s first, it is important to have a clearSEE DETAILS

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Marketing

While email might be considered old and antiquated, compared to social media, email is not dead.   91% of US consumers use email every day. Email marketing provides the most direct line of communications for turning leads into sales.Building your own list of current customers, past customers and prospects is the best way to start an effective email marketing list and you should use your website, storefront, front desk, and every phone call as an opportunity to get permission to email your customers.Oftentimes, you’ll want to provide something that willSEE DETAILS

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PPC Management

Pay per click is a very common form of advertising in the online arena. Although Google has done a marvelous job that dabbles in many areas of our lives, the company’s main source of income is paid online ads. Despite the numerous individuals and companies that spend money advertising through Google, many are either dissatisfied with their ROI, or have already given up. The fact is: Google Adwords is a difficult and complex tool to use advantageously   personal loan income tax It’s very easy to spend your entire budgetSEE DETAILS

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Marketing

The rise of corporate blogs certainly has a lot to do with the growth of digital marketing and the increased importance of building online presence. Different surveys have shown that companies that blog 20 times a month generate five times more traffic than businesses that publish less than four posts a month. However, despite the fact that many companies understand the potential benefits of having a blog, the number of those that succeed in engaging their readers is worryingly small.   However, corporate blogging can still be an engaging activitySEE DETAILS

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SEO

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust.   Let’s take a closer look at today’s types of Web traffic. If you know how these three varieties behave, building strategies to improve becomes easy.   Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatorySEE DETAILS

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Marketing

The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace.   Competitive research may be one of the most overlooked strategies in web marketingSEE DETAILS

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Marketing

YouTube Harnesses a Key Marketing ToolVideo is a extremely potent marketing tool for bringing together businesses with potential customers. When customers make visual connections with people, places, and objects it creates a sense of familiarity. This sense of familiarity builds trust with the business, which is a crucial element of any marketing campaign. Trust enables companies to attract and hold new customers; you can position yourself and your brand as thought leaders through well-executed YouTube videos. YouTube is the largest video-sharing site in the world, but it is more than that. ItSEE DETAILS

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Marketing

With online competition beginning to heat up, “killer” content is arguably the only thing that can separate an awesome website from the mediocre ones. If you plan to be the big shot in your industry then you better start creating the kind of content that your target audience would love to read.   Here are some tips that can help you write attractive content that will keep your readers coming back for more.  Brainstorm, Gather inspiration, CurateOne major mistake that you could make is to just jump into website developmentSEE DETAILS

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Marketing

Email marketing continues to be a valuable marketing resource for companies to use. While no one likes to receive spam emails, targeted emails from companies we know and might have purchased from in the past are good reminders of services we might need again. A well composed and targeted email campaign can cause a big boost to your company’s sales. Here’s why:  1. They Are Your CustomersUnless you purchased a mailing list, your email list is probably built of people you’ve already had some contact with, either as a previousSEE DETAILS

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Marketing

The Internet offers many exciting opportunities for a business to grow and prosper. Even in tough economic times, you can use the web to grow and expand your business, reach new markets and engage new and existing customers. Here are a few proven methods to grow your business online.  Review Your Current WebsiteYour website is probably the cornerstone of your Internet marketing efforts. As such, you should continually review the content, layout and usability of your site to make sure that it is still meeting your needs. Customers want somethingSEE DETAILS

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