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Marketing

How Can You Spot a Bad Web Marketing Service?Now that you have decided to take the plunge and hire an Internet marketing service, you want to make sure you hire the right one. You have probably heard plenty of cautionary tales about companies that have become involved with shady services and suffered greatly for it. Even the largest of international firms can sometimes be duped. So, how can you spot a bad internet marketing service? There are a number of things to watch out for which can tip you off thatSEE DETAILS

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SEO

A Genuine Internet Marketing Service is Not All about BacklinksWhile there is no doubt that obtaining high quality inbound links to your website can have a great effect on your traffic and rankings, it should not be the only focus of the internet marketing service you hire. It should not even be the primary focus! Internet marketing is not all about backlinks. Gone are the days that this method was effective; In fact, it was even a joke 3-5 years ago. Most webmasters and certainly all credible Internet Marketing firmsSEE DETAILS

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Marketing

Creating Great Content is your Key to Success  Google’s unwavering commitment to keeping junk and irrelevant websites away from its SERPs was recently epitomized by the recent release of the Google Panda, Penguin, and the most recently – Hummingbird algorithm updates. The consistent rollouts from then on have put the SEO world in a position where the best technique for getting a good share of Panda’s attention entails going back to the basics – and churning out great content for the visitors of your website.Microsoft Bing Search reinforces content isSEE DETAILS

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Marketing

New Software MarketingDue to the advent of the Internet and other advances in communications, the world has become a very small and crowded place – perhaps not literally but definitely figuratively. Virtually everything can be accessed from almost anywhere and you have to be very nimble and aware of what is going on around you in order to succeed. It is not enough to have a great product; it is all about how you market and execute that product that will determine whether or not you are viable. The softwareSEE DETAILS

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PPC Management

5 Essential Tips for AdWords BudgetingOnline advertising might be cheap, but if you do not know what you are doing, you can quickly exhaust your budget without seeing positive results. Google Adwords is one easy way that you can either generate incredible, consistent traffic to your website or spend a lot of money and see nothing for it. Making the most of your Adwords budget means knowing what you are doing when it comes to keywords. You do not need to take an extensive training course on Adwords in orderSEE DETAILS

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Marketing

Understanding Page AuthorityThe term page authority is rapidly becoming more widely known, but many people still do not quite understand what it is. They know that they want it, but they do not know how to improve it. Read on to learn how to solidify your page authority within your niche.What is Page Authority?Basically, it is a measurement of how authoritative a page looks to the search engines. This is important since they want to serve up the most useful and definitive pages as the first results when someone runsSEE DETAILS

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SEO

Search & Display Ads, Which One is Better?Companies are spending more and more money on online marketing. Analytics makes it easier to quantify results. With traditional newspaper ads, radio ads, and TV advertising, it is tougher to know which ads are generating the most leads and revenue. It is not necessarily as easy to calculate the return on your investment in online advertisements because not all-online advertising works the same way.MeasurabilitySearch ads are measurable. Linked to the results of a search query, when someone clicks on an ad it translatesSEE DETAILS

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Marketing

Infographics Deliver Revolutionary Visual EducationHumankind was still in its infancy when the first of us drew the semi-famous wholly mammoth being chased by men with spears as a warning on a cave wall. The first infographic was born on that day. We have never looked back, using it in art, architecture, and crests until finally, our appreciation for visual beauty evolved as far as our quest for knowledge. The two merged, bringing the infographic back just in time for the internet in the very late 90’s and television in 2003.SEE DETAILS

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Marketing

Note Taking Apps Simplify To-Do ListsThe three major note-taking apps by Google, Evernote, and Microsoft are loaded with helpful features to keep you organized, whether you are writing down text notes, clipping web articles, saving photos, or making audio recordings. All three are terrific for day-to-day task management and storing rich media. So, which one should you choose for your research and note taking needs? A good first step is to decide which platform, or platforms upon which you will use the app. This alone can be a deciding factorSEE DETAILS

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Marketing

Publicity Relies on Your Pitch: Have You Got it?Getting the attention of journalists and bloggers is an ideal way to get great publicity if you are a new entrepreneur. While many business owners will pitch themselves, others will use a PR agency. However, many of those pitches are ignored. This is largely because the story is just not interesting enough or useful to the audience. Unless the story is truly extraordinary, your pitch is not going to get you anywhere.How to Pitch SuccessfullyIf you are looking for media coverage inSEE DETAILS

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