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Marketing

The rise of corporate blogs certainly has a lot to do with the growth of digital marketing and the increased importance of building online presence. Different surveys have shown that companies that blog 20 times a month generate five times more traffic than businesses that publish less than four posts a month. However, despite the fact that many companies understand the potential benefits of having a blog, the number of those that succeed in engaging their readers is worryingly small.   However, corporate blogging can still be an engaging activitySEE DETAILS

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SEO

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust.   Let’s take a closer look at today’s types of Web traffic. If you know how these three varieties behave, building strategies to improve becomes easy.   Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatorySEE DETAILS

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News

[Read the full article on Search Engine Land]   Buffer recently experienced a 90% drop in their traffic, and reported having receiving a manual penalty from Google. A message about this penalty was found in their Webmaster Tool, leaving no doubt as to the existence (and effect) of this penalty. After thoroughly inspecting the website and approaching John Muller, it became clear that this was caused due to a bug on Google’s side, which lead them to mistakenly assign a penalty.     Originally, it was believed that the penaltySEE DETAILS

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SEO

YouTube is the website to use if you would like your videos to be seen. Some may argue that Vimeo, or another video hosting site like Vine offer different or better options, but that is an argument for another time. For the sake of this post, let’s say that since we primarily optimize our content for Google, we will focus on the Google owned platform.   On YouTube, it is important that we not only produce great video content for our viewers, but it is equally vital to optimize ourSEE DETAILS

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Marketing

The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace.   Competitive research may be one of the most overlooked strategies in web marketingSEE DETAILS

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SEO

A Genuine Internet Marketing Service is Not All about BacklinksWhile there is no doubt that obtaining high quality inbound links to your website can have a great effect on your traffic and rankings, it should not be the only focus of the internet marketing service you hire. It should not even be the primary focus! Internet marketing is not all about backlinks. Gone are the days that this method was effective; In fact, it was even a joke 3-5 years ago. Most webmasters and certainly all credible Internet Marketing firmsSEE DETAILS

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Marketing

FAQ as a marketing strategyMost websites have a page for Frequently Asked Questions (FAQ) upon which they answer questions about their products and/or services. While many realize how an FAQ page can help move a potential customer to become a client, they do not realize that a FAQ page can also give a big boost to their web marketing efforts. This will only occur if the page is set up correctly. Below are helpful tips to set up or modify an FAQ page in order to get the most outSEE DETAILS

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PPC Management

Read this Before Investing in LinkedIn vs Facebook PPCYou have made the decision to use some social media ads to boost your web presence. Provided you have done your homework, you know what to expect, and have a targeted market. In order to ensure that your social media management plan is effective, there some things you should consider while comparing LinkedIn vs Facebook PPC. We have outlined some advice for you based on real world experience with our client base. Do not make the same mistakes so many others have.  How areSEE DETAILS

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Marketing

New Software MarketingDue to the advent of the Internet and other advances in communications, the world has become a very small and crowded place – perhaps not literally but definitely figuratively. Virtually everything can be accessed from almost anywhere and you have to be very nimble and aware of what is going on around you in order to succeed. It is not enough to have a great product; it is all about how you market and execute that product that will determine whether or not you are viable. The softwareSEE DETAILS

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SEO

The Top Two Mistakes That Will Get You PenalizedThis past year we have seen several tweaks in Google’s algorithms and webmasters all over the world are in a panic. This post was designed to help some of you – website owners, bloggers, copywriters, etc – so that you can keep battling the algorithm changes with power and confidence. Even with many practices being deemed inactive since the recent Penguin 2.0 update, link building still works. You just need to have a careful approach. Here are two of the biggest reasonsSEE DETAILS

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