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Marketing

How Can You Spot a Bad Web Marketing Service?Now that you have decided to take the plunge and hire an Internet marketing service, you want to make sure you hire the right one. You have probably heard plenty of cautionary tales about companies that have become involved with shady services and suffered greatly for it. Even the largest of international firms can sometimes be duped. So, how can you spot a bad internet marketing service? There are a number of things to watch out for which can tip you off thatSEE DETAILS

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Marketing

FAQ as a marketing strategyMost websites have a page for Frequently Asked Questions (FAQ) upon which they answer questions about their products and/or services. While many realize how an FAQ page can help move a potential customer to become a client, they do not realize that a FAQ page can also give a big boost to their web marketing efforts. This will only occur if the page is set up correctly. Below are helpful tips to set up or modify an FAQ page in order to get the most outSEE DETAILS

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SEO

The Top Two Mistakes That Will Get You PenalizedThis past year we have seen several tweaks in Google’s algorithms and webmasters all over the world are in a panic. This post was designed to help some of you – website owners, bloggers, copywriters, etc – so that you can keep battling the algorithm changes with power and confidence. Even with many practices being deemed inactive since the recent Penguin 2.0 update, link building still works. You just need to have a careful approach. Here are two of the biggest reasonsSEE DETAILS

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Marketing

Understanding Page AuthorityThe term page authority is rapidly becoming more widely known, but many people still do not quite understand what it is. They know that they want it, but they do not know how to improve it. Read on to learn how to solidify your page authority within your niche.What is Page Authority?Basically, it is a measurement of how authoritative a page looks to the search engines. This is important since they want to serve up the most useful and definitive pages as the first results when someone runsSEE DETAILS

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Marketing

Increase Traffic & Grow Conversion RatesOne of the keys to good marketing is the ability to drive traffic to sales-driven pages. If your pages contain broken links, poor design, or are out of date, you may be driving traffic to a less than optimal conversion rate. Very few people realize the importance of being completely optimized in that it affects your website as a whole in search engine standings. This means less traffic.  The Big SecretGoogle Analytics holds the perfect solution. Here is why. Buried within all of the overwhelmingSEE DETAILS

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Marketing

Most marketers will tell you that improvement is a waiting game. Maybe we have been in the online marketing game for so long that we have forgotten that real improvement starts with us. Maybe we have moved too far from the reality of down to earth marketing and lingered too long in the virtual. If you want to see overnight improvement in your marketing and ecommerce endeavors, take a look at these proven old school marketing techniques and realize the wonders they perform. [custom_list style=”list-1″]Where is the Interaction?Does Your Team Speak?The Consumer Friendly PressSEE DETAILS

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SEO

SEO Frequently Asked QuestionsAs leaders in the Marketing world we are constantly being asked so many questions about SEO that we decided to start writing them down. We hope to answer and appease as many people as we can with these top 25 most commonly asked questions. The questions that were too generalized, such as, “How Does SEO Work” will not be answered, as that would take a very, very long time. The world is filling up with people logging on to the internet and vying for a top spot in theSEE DETAILS

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SEO

Search Engine Ranking is Quite CompetitiveIf you are like many site owners, a huge chunk of your time is dedicated to researching SEO techniques. There are hundreds, perhaps thousands of SEO guides and blogs along with Google patents available to you. Recently, I realized that what I read and what I ended up doing to optimize search engine results were very different. If you are new to search engine optimization, this process can be overpowering, confusing, and frustrating. This is why I have created an SEO manual to simplify the entireSEE DETAILS

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PPC Management

LinkedIn PPC CampaignsWhen most people hear the words Pay Per Click Campaign, they automatically think of Google AdWords. Google is without a doubt the biggest and most well known Pay Per Click platform there is. That may be about to change and for very good reasons. LinkedIn is also a very well known place to be. With just over 200 million members, I would say that it is a very popular place to hang out, especially if you run a PPC campaign. Here are five reasons why having a PaySEE DETAILS

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PPC Management, SEO

SEO PPC and ContentContent Marketing, Search Engine Optimization, and Pay Per Click Marketing are all complex marketing formats used by internet marketers. They are as different as night and day and each takes a certain skill set which makes it difficult to find a person who can do all three effectively. That takes a Marketing Consultant like the professionals at Dynamic Search, one of the leaders in internet marketing and online marketing solutions. Yet as different as these three complex processes are, there is one common denominator that holds themSEE DETAILS

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