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Penguin update rolled out last week[Read the original article on Search Engine Land] After over a year of waiting, Google finally released the Penguin update. This update has to do with links and their quality. This is the longest period of time that has elapsed between updates, since Penguin was first introduced. Many were surprised to find out that despite the extended time between updates, and in spite of all the speculations, this recent update doesn’t seem to have been that devastating. In fact, Google’s Pierre Far said that this is onlySEE DETAILS

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Google Algorithm

On Friday, October 17th, Google confirmed that algorithm changes have been made, and that the long awaited Penguin update is finally here. The internet is buzzing with interest and expectation, as many have awaited the release of Penguin hoping to regain rankings from previous penalties. The previous Penguin updates have been influential thus far, so here is what to expect during and after the update has finished.   A Little History Penguin is a name for a series of algorithm changes that have been updated over the last few years.SEE DETAILS

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News

[Read the original article on Search Engine Land]   After nearly 20 years, and following an impressive record as the primary search engine prior to Google, search giant Yahoo! announced this week it would be terminating its website directory:     Most rightfully view Google as the unwavering ruler of the search world, but few recall that internet searches didn’t begin once Google was founded. Before Google was around, the most popular way to find websites online was through Yahoo! Directory, which was conveniently sorted according to categories and themes.SEE DETAILS

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News

[Read the original article on Search Engine Land] Google announced this week that websites with SSL security certification will be somewhat favored in rankings. This is not a central parameter for determining rankings, so site owners shouldn’t expect dramatic shifts in rankings. For some time, Google has been trying to encourage websites to obtain SSL certification in order to protect visitors. At the most recent SMX West convention, head of Google’s Spam Unit Matt Cutts tweeted that he’d be happy to insert it into the algorithm as one of theSEE DETAILS

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Marketing

Three Misconceptions about Web MarketingWith SEO and Web Marketing constantly evolving, it’s hard to keep up. One minute you are hearing guest blogging is the best thing ever and the next minute guest blogging is dead. Unfortunately, this is merely a fact of life in this industry. You have to learn to roll with the punches and constantly be open to change and more importantly, know when to make changes. Constantly changing title tags and keywords (that have been working really well for you) is one example of when you needSEE DETAILS

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SEO

Six Marketing Challenges In 2014 And How To Meet Them  The majority of ecommerce webmasters were taken completely by surprise by the release of Google’s Hummingbird algorithm. Even more surprising were the changes that the smart search engine caused in the way we market our online products and services. The reason we were taken so far off guard by these marketing challenges is in the kind of changes that took place. Everyone, right down to the last marketer, expected massive changes in the way we apply SEO, yet very little hasSEE DETAILS

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Marketing

Creating Great Content is your Key to Success  Google’s unwavering commitment to keeping junk and irrelevant websites away from its SERPs was recently epitomized by the recent release of the Google Panda, Penguin, and the most recently – Hummingbird algorithm updates. The consistent rollouts from then on have put the SEO world in a position where the best technique for getting a good share of Panda’s attention entails going back to the basics – and churning out great content for the visitors of your website.Microsoft Bing Search reinforces content isSEE DETAILS

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Marketing

FAQ as a marketing strategyMost websites have a page for Frequently Asked Questions (FAQ) upon which they answer questions about their products and/or services. While many realize how an FAQ page can help move a potential customer to become a client, they do not realize that a FAQ page can also give a big boost to their web marketing efforts. This will only occur if the page is set up correctly. Below are helpful tips to set up or modify an FAQ page in order to get the most outSEE DETAILS

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SEO

The Top Two Mistakes That Will Get You PenalizedThis past year we have seen several tweaks in Google’s algorithms and webmasters all over the world are in a panic. This post was designed to help some of you – website owners, bloggers, copywriters, etc – so that you can keep battling the algorithm changes with power and confidence. Even with many practices being deemed inactive since the recent Penguin 2.0 update, link building still works. You just need to have a careful approach. Here are two of the biggest reasonsSEE DETAILS

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Marketing

Understanding Page AuthorityThe term page authority is rapidly becoming more widely known, but many people still do not quite understand what it is. They know that they want it, but they do not know how to improve it. Read on to learn how to solidify your page authority within your niche.What is Page Authority?Basically, it is a measurement of how authoritative a page looks to the search engines. This is important since they want to serve up the most useful and definitive pages as the first results when someone runsSEE DETAILS

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