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Marketing

The key factors for gaining visibility online are constantly evolving, shifting pathways as we know them to new areas. Hitting the nail on the head is easier said than done when it comes to ramping up a company’s online visibility. Once you get into the right frame of mind and explore the Internet arena, you’ll find that there are plenty of tools and resources that will get your business in front of the right audience.   1. Define Target Audience First thing’s first, it is important to have a clearSEE DETAILS

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Marketing

The rise of corporate blogs certainly has a lot to do with the growth of digital marketing and the increased importance of building online presence. Different surveys have shown that companies that blog 20 times a month generate five times more traffic than businesses that publish less than four posts a month. However, despite the fact that many companies understand the potential benefits of having a blog, the number of those that succeed in engaging their readers is worryingly small.   However, corporate blogging can still be an engaging activitySEE DETAILS

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SEO

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust.   Let’s take a closer look at today’s types of Web traffic. If you know how these three varieties behave, building strategies to improve becomes easy.   Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatorySEE DETAILS

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PPC Management

The internet is growing by leaps and bounds every day, and more and more people are accepting it as part of their daily lives. The presence of tablets, cell phones, and laptops in the constant possession of so many people means there’s never a moment of disconnect. As advertisers, this gives us a unique opportunity to be seen by more potential customers than ever in new and creative ways that bring us right where they want to be. One of the best ways to achieve this is with pay-per-click (PPC)SEE DETAILS

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SEO

YouTube is the website to use if you would like your videos to be seen. Some may argue that Vimeo, or another video hosting site like Vine offer different or better options, but that is an argument for another time. For the sake of this post, let’s say that since we primarily optimize our content for Google, we will focus on the Google owned platform.   On YouTube, it is important that we not only produce great video content for our viewers, but it is equally vital to optimize ourSEE DETAILS

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Marketing

Infographics Deliver Revolutionary Visual EducationHumankind was still in its infancy when the first of us drew the semi-famous wholly mammoth being chased by men with spears as a warning on a cave wall. The first infographic was born on that day. We have never looked back, using it in art, architecture, and crests until finally, our appreciation for visual beauty evolved as far as our quest for knowledge. The two merged, bringing the infographic back just in time for the internet in the very late 90’s and television in 2003.SEE DETAILS

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Marketing

Online Brand Communities Boost Fan EngagementIt does not take a wizard to realize that SEO is constantly evolving. The keys to business success these days are adaptability and agility. The power of social media and online communities cannot be ignored. Rather, building an online community around your company and brand is now a requirement for successful SEO.The Benefits of Building a CommunityThe most obvious benefit is that it will help you to maintain or improve your Google search results. By creating a community around your business, you are placing the focus on yourSEE DETAILS

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Marketing

YouTube Harnesses a Key Marketing ToolVideo is a extremely potent marketing tool for bringing together businesses with potential customers. When customers make visual connections with people, places, and objects it creates a sense of familiarity. This sense of familiarity builds trust with the business, which is a crucial element of any marketing campaign. Trust enables companies to attract and hold new customers; you can position yourself and your brand as thought leaders through well-executed YouTube videos. YouTube is the largest video-sharing site in the world, but it is more than that. ItSEE DETAILS

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Marketing

While good quality content is an important element to draw traffic to a website, content alone will not achieve these goals. Increasing a website’s viewership can often entail a more extensive and varied process. There are several methods that help to attract visitors to a website. Since the internet has unlimited corners, you must solicit traffic from every angle you possibly can. Listed below are some ways to reach out to those corners.    (Illustration via SEOmoz)1. Content is KingThe number one player in any website traffic discussion is content.SEE DETAILS

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Marketing

The Internet offers many exciting opportunities for a business to grow and prosper. Even in tough economic times, you can use the web to grow and expand your business, reach new markets and engage new and existing customers. Here are a few proven methods to grow your business online.  Review Your Current WebsiteYour website is probably the cornerstone of your Internet marketing efforts. As such, you should continually review the content, layout and usability of your site to make sure that it is still meeting your needs. Customers want somethingSEE DETAILS

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