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Read original article on Search Engine Land In our highly dynamic reality, the pressure on Google to prove effectiveness in advertising is steadily rising. Google’s been trying for some time to demonstrate how the combination between online and offline commerce is more effective for store owners, and therefore decided to introduce a new metric “store visits” that’ll help determine how many people visited their stores following exposure to an Adwords ad.   payday loans baton rougeinstallment loans in california no credit check   Store Visit How it works: Google willSEE DETAILS