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Marketing

The key factors for gaining visibility online are constantly evolving, shifting pathways as we know them to new areas. Hitting the nail on the head is easier said than done when it comes to ramping up a company’s online visibility. Once you get into the right frame of mind and explore the Internet arena, you’ll find that there are plenty of tools and resources that will get your business in front of the right audience.   1. Define Target Audience First thing’s first, it is important to have a clearSEE DETAILS

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Marketing

Proximity marketing has opened new doors for local businesses looking for more direct relationships with their customers. The use of GPS, Cellular, WiFi, and other technologies has given these businesses the power to increase revenue, brand loyalty, and growth.   Some of the biggest brands, including Apple and Coca-Cola, have harnessed the power of proximity marketing. They are industry leaders and innovators in its implementation.   The Growth of Proximity Marketing Proximity marketing allows your business to target a market within a geographical area. In use for a number ofSEE DETAILS

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Marketing

Ahoy there, marketers! How goes the perilous sea of online marketing? Are you successfully raising your conversion rates and making more of your site’s visits profitable? If you’re having a hard time turning your bites into catches, you may need to take a closer look at your conversion rate optimization (CRO) tactics. Are your methods based on solid, logical online principles, or do you find yourself repeatedly making attempts to use easy tips and tricks to improve your CRO?   This article takes a look at how website navigation isSEE DETAILS

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SEO

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust.   Let’s take a closer look at today’s types of Web traffic. If you know how these three varieties behave, building strategies to improve becomes easy.   Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatorySEE DETAILS

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News

Read original article on Search Engine Land In our highly dynamic reality, the pressure on Google to prove effectiveness in advertising is steadily rising. Google’s been trying for some time to demonstrate how the combination between online and offline commerce is more effective for store owners, and therefore decided to introduce a new metric “store visits” that’ll help determine how many people visited their stores following exposure to an Adwords ad.   payday loans baton rougeinstallment loans in california no credit check   Store Visit How it works: Google willSEE DETAILS

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Marketing

While good quality content is an important element to draw traffic to a website, content alone will not achieve these goals. Increasing a website’s viewership can often entail a more extensive and varied process. There are several methods that help to attract visitors to a website. Since the internet has unlimited corners, you must solicit traffic from every angle you possibly can. Listed below are some ways to reach out to those corners.    (Illustration via SEOmoz)1. Content is KingThe number one player in any website traffic discussion is content.SEE DETAILS

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Marketing

There are many advantages to the integration social media marketing into a company’s marketing plan. Besides having a presence on each social network, a company can enjoy many benefits including potential for company growth and increased return on investment. Some of these include: Increasing a company’s trustworthiness:When a company engages with its customers it can build trust and credibility between the two parties. This can be because a customer sees the company as more relatable or real, or because the company provides expert advice on an industry subject. You should beSEE DETAILS

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Marketing

Many blogs do not enjoy the kind of traffic that they have potential for. Our list of 10 best practices for increasing traffic could help to turn that fate around. By implementing some of these simple tips, blog traffic can easily increase when the proper attention is put into optimizing the posting and content of a blog.  1. Write More ContentIt is imperative that blogs have a constant flow of new content in order to keep readers interested and engaged in the blog. Aim for at least two posts duringSEE DETAILS

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