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Marketing

The key factors for gaining visibility online are constantly evolving, shifting pathways as we know them to new areas. Hitting the nail on the head is easier said than done when it comes to ramping up a company’s online visibility. Once you get into the right frame of mind and explore the Internet arena, you’ll find that there are plenty of tools and resources that will get your business in front of the right audience.   1. Define Target Audience First thing’s first, it is important to have a clearSEE DETAILS

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Marketing

While email might be considered old and antiquated, compared to social media, email is not dead.   91% of US consumers use email every day. Email marketing provides the most direct line of communications for turning leads into sales.Building your own list of current customers, past customers and prospects is the best way to start an effective email marketing list and you should use your website, storefront, front desk, and every phone call as an opportunity to get permission to email your customers.Oftentimes, you’ll want to provide something that willSEE DETAILS

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Marketing

Structured data is getting much popularity day by day, search engines like Google and Bing are continually suggesting webmasters to implement a structured data markup into their websites. Despite that, you would find a few websites that have seriously taken semantic markup into account.   The Majority of webmaster find it difficult to apply all the necessary structured data attributes, but it is required for them to understand the value of it as structured data helps in improving search ranks and organic traffic of a website.   This article willSEE DETAILS

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Marketing

Ahoy there, marketers! How goes the perilous sea of online marketing? Are you successfully raising your conversion rates and making more of your site’s visits profitable? If you’re having a hard time turning your bites into catches, you may need to take a closer look at your conversion rate optimization (CRO) tactics. Are your methods based on solid, logical online principles, or do you find yourself repeatedly making attempts to use easy tips and tricks to improve your CRO?   This article takes a look at how website navigation isSEE DETAILS

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SEO

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust.   Let’s take a closer look at today’s types of Web traffic. If you know how these three varieties behave, building strategies to improve becomes easy.   Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatorySEE DETAILS

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SEO

Alerts are some of the most versatile tools in your SEO arsenal. With powerful, fully-customizable options, tools like Google Alerts and Moz’s Fresh Web Explorer are incredibly important for any content creator, webmaster, or marketer. Not to mention competitors like: Talkwalker Trackur mention.net Social mention Many simply use these alerts as a regular reminder for various tasks such as backlink maintenance and contacts, but there’s so much more you can do with them, and simply using them as an alarm clock belies their true value. To make the best useSEE DETAILS

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PPC Management

The internet is growing by leaps and bounds every day, and more and more people are accepting it as part of their daily lives. The presence of tablets, cell phones, and laptops in the constant possession of so many people means there’s never a moment of disconnect. As advertisers, this gives us a unique opportunity to be seen by more potential customers than ever in new and creative ways that bring us right where they want to be. One of the best ways to achieve this is with pay-per-click (PPC)SEE DETAILS

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SEO

2014 was another big year for advertisers, with new technologies on the rise, new methods of delivering content through those technologies, and plenty of surprises from Google to keep even the most experienced content creators and webmasters on their toes. There’s been a lot to learn, incorporate, and gain from the lessons of this year, but there may be even more to gain from predicting next year’s trends and getting in on them before anyone else does. We all know advertising is a competitive business, and predicting what the worldSEE DETAILS

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News

Read original article on Search Engine Land  A little over a week ago, Groupon announced a new option for opening business pages on its site. These pages will enable businesses to manage their online presence by adding images, client testimonials or special offers for Groupon customers, such as Happy Hours, nighttime specials, loyalty clubs, discounted bundles and more. Moreover, the clients can leave immediate feedback on the business page, and even interact with the company by requesting a ‘deal’. This last option may be Groupon’s response to critics who believeSEE DETAILS

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Marketing

Three Misconceptions about Web MarketingWith SEO and Web Marketing constantly evolving, it’s hard to keep up. One minute you are hearing guest blogging is the best thing ever and the next minute guest blogging is dead. Unfortunately, this is merely a fact of life in this industry. You have to learn to roll with the punches and constantly be open to change and more importantly, know when to make changes. Constantly changing title tags and keywords (that have been working really well for you) is one example of when you needSEE DETAILS

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