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Marketing

The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace.   Competitive research may be one of the most overlooked strategies in web marketingSEE DETAILS

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News

Facebook Set to Launch Platform Similar to AdwordsDue to allegations of lack of effectiveness in the current Facebook advertising platform, the company is preparing to introduce a new platform which is suspiciously reminiscent of Google Adwords. Advertisers will participate in auctions for ads based on users’ browsing history both within Facebook and in external sites. Facebook apparently intends to directly address popular sales sites and offer them a plug-in that will allow them to offer targeted bids when users connect to Facebook. For example, if a user’s browsing history showsSEE DETAILS

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