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Anyone can sit down and write content for a marketing campaign. After all, they are just words about whatever it is that is being marketed. If this is the way you feel about your upcoming marketing campaign, you could not be more wrong if you tried. In marketing, content is everything. A strong marketing campaign must possess strong content if it is to succeed. If you cannot hold an audience captive long enough to convince them that they cannot live without your promoted products or services, your so-called marketing campaignSEE DETAILS