10 recent Google Algorithm Changes
December 13, 2012 - Google Algorithm
10 recent Google algorithm changes
Next to traffic and conversion rates, perhaps the next most crucial thing internet marketers set their eyes on is Google’s algorithm changes. Arguably the most significant search engine in the internet, Google is at the forefront of any search engine optimization endeavors. The landscape of SEO is defined by how Google shifts from one paradigm to another. The search engine’s commitment to provide the most relevant, trustworthy, and deserving search results is the root of its timely algorithm updates. Listed below in descending order are the ten recent algorithm changes Google has employed as of this writing.
1. Panda #21 – Release Date: November 5, 2012
This is the 21st update of the famous and, for many, infamous Google Panda algorithm originally released last February 11, 2011. For starters, Panda was generally aimed at lowering the ranks of websites with low-quality contents or known as “thin sites”. While the Panda algorithm update was carefully formulated, having been based on several tests performed by human quality testers on thousands of websites, it drew its fair share of negative feedback from the internet marketing community as several legitimate websites suffered a major drop in ranking and traffic.
2. Page Layout #2 – Release Date: October 9, 2012
This is the first official update to Google’s Page Layout algorithm. The first instance of this algorithm was employed in January of this year and was basically defined as an algorithm for degrading the search rankings of sites which put excessive and ill-positioned ads on their pages.
3. Penguin #3 – Release Date: October 5, 2012
The third update on the Penguin algorithm was considered minor in nature, affecting 0.3 percent of queries. This was contrary to expectations Google has gotten from the internet marketing community after hyping up that the next update on the algorithm was going to be significantly huge. The Penguin algorithm started on April 24. Its main objective was to decrease the rankings of web entities that use “black-hat” SEO techniques. Find out here how to recover from Penguin update.
4. EMD Update – Release Date: September 27, 2012
Exact-Match-Domains (EMD) is another Google algorithm which focuses on eliminating low-quality and spam-oriented domains that exactly match a searched keyword. This version of EMD update is said to have affected 0.6 percent of queries.
5. Panda #20 – Release Date: September 27, 2012
Simultaneously released with the EMD update, this major update on the Panda algorithm accounted for impacting 2.4 percent of search queries. This update also marks the first time Google has transitioned the naming convention of the Panda algorithm from the 3.X series to the hash-tag plus number ones.
6. Panda 3.9.2 – Release Date: September 18, 2012
The last that bore the 3.X naming convention for the Panda algorithm, this update introduced minimal changes to the algorithm.
7. Panda 3.9.1 – Release Date: August 20, 2012
As with its successor, this Panda update did not have a lot of changes that could greatly impact the present algorithm and internet marketing in general.
8. 7-Results SERPs – Release Date: August 24, 2012
This update limited the displayed search results of some queries to 7 instead of 10 per page.
9. DMCA Penalty – Release Date: August 10, 2012
An update aimed at penalizing constant copyright violators.
10. Panda 3.9 – Release Date: July 24, 2012
This is another soft refresh for the Panda algorithm. Effects on queries did not amount much.