With SEO and Web Marketing constantly evolving, it’s hard to keep up. One minute you are hearing guest blogging is the best thing ever and the next minute guest blogging is dead. Unfortunately, this is merely a fact of life in this industry. You have to learn to roll with the punches and constantly be open to change and more importantly, know when to make changes. Constantly changing title tags and keywords (that have been working really well for you) is one example of when you need to know enough is really enough and not to mess with a good thing. Some of the top three myths we encounter often have to do with small business SEO, content strategies, and how to make a comeback after being brutally bashed online.
Small businesses don’t benefit from SEO.
This is simply false and a direct result of being misinformed on the benefits of SEO. Whether you are a small mom-and-pop shop or Fortune 500 company, everyone can benefit from SEO. The goals remain the same across the board- To get higher rankings and increase visibility. No matter how you look at it, it’s about getting your business out there in front of people. Properly executed SEO in combination with a content distribution plan delivers just that. Additionally, if done right, SEO can turn many small shops into thriving, successful businesses and serve as a catapult for growth. More traffic, higher conversions, better navigation, a great web page, and a stronger social presence are all benefits of a well-executed SEO plan. Also, it’s important to keep in mind that SEO is not just a one and done job. It takes consistent monitoring and an ongoing effort and this seems to be a more prevalent issue among small businesses. Nevertheless, if you are a small business trying to decide if it’s worth the effort, it most definitely is and will be for years to come.
More is more..
When it comes to content, this is just plain wrong. While it’s true, content is highly valued and a well-known strategy for marketing a business, the amount of content is less important than the quality. Google takes this into serious consideration. No matter how many pages on your website and how much information you share, if that content is irrelevant, users will bounce from your webpage and your overall credibility goes down. If you are spamming the network with poor content, people see right through it. Give users more credit when it comes to determining beneficial, quality content. Aim for better content and you will reap the rewards.
There is no coming back from a damaged reputation.
While redeeming your online reputation and shedding positive light on your brand name takes a lot of dedicated, hard work, it is not impossible. Digging yourself out of a PR nightmare is fairly common (more common than you think) especially with the amount of review and social sites where people are able to say anything they want. Creating positive content and opening new social profiles is a great start to pushing down the negative content. Reaching out to the community and responding in a respectful manner to disgruntled individuals shows your concern for them and their opinion of your brand. Setting up a monitoring system like Radian6, or Mention is always helpful, especially if your business has many opinionated posts floating around the web. These are just a few of the misconceptions we hear about and understandably so based on the constant volume of information we are being fed and the nature of the industry. Beyond all that, if you only take one thing away, understand that because the SEO world is constantly evolving, it’s important to stay on top of your game and never, ever make a decision solely based on hearsay. If it’s not broke, don’t fix it, but also know when to welcome change with open arms and you will see web marketing do wonders for your business.