Amazing Secret Of Analytics That Improves Traffic And Conversion
July 30, 2013 - Marketing
Increase Traffic & Grow Conversion RatesOne of the keys to good marketing is the ability to drive traffic to sales-driven pages. If your pages contain broken links, poor design, or are out of date, you may be driving traffic to a less than optimal conversion rate. Very few people realize the importance of being completely optimized in that it affects your website as a whole in search engine standings. This means less traffic.
The Big SecretGoogle Analytics holds the perfect solution. Here is why. Buried within all of the overwhelming numbers Google generates is a secret to success that is waiting to be unlocked. It is called the In-Page Analytics Report. Most users do not realize it exists and may never benefit from the power of its awesome information. It holds the key to your website’s success.
Introducing In Page AnalyticsIn the Google Analytics navigation bar to the left side, In-Page Analytics waits to be discovered. It is the one feature of analytics that is designed for the sole purpose of allowing you to optimize any web page by analyzing the links on the page. In-Page Analytics is not a Visitor Flow Report that only gives you numbers and data. It is unique in its ability to show you the numbers and show you why they work. Discover what your visitors do on your pages and just as important what they do not do. That is the key to In-Page Analytics Reporting.
Left menu -> Behavior -> In-Page Analytics (last options)
In-Page Analytics Opens your EyesThe In-Page Analytics Report superimposes the data onto a screenshot of the page. Having the information on the screenshot allows you to visualize yourself as a visitor. You may have links that are vital to conversion that no or too few customers are clicking due to poor page placement. Knowing this allows you to place those links in a more prominent location or in a restructured, attention grabbing way. There are many factors involved with optimizing a page. You can usually cover most of your conversion optimization by following the BPCP rule (bold, picture, color, position). These are the main page elements you want to work on when doing A/B split testing. Ask yourself the following:
- Is it big enough to grab peoples’ attention?
- Can I incorporate a picture to make my CTA (call to action) more appealing?
- Am I using the right color and contrast to make the important elements on my page stand out from all the rest?
- Are the important elements positioned close to the top (preferable above the fold)?
Ex: BPCP #1
Ex: BPCP #2