How to Solidify Authority within Your Niche
August 6, 2013 - Marketing
Understanding Page AuthorityThe term page authority is rapidly becoming more widely known, but many people still do not quite understand what it is. They know that they want it, but they do not know how to improve it. Read on to learn how to solidify your page authority within your niche.
What is Page Authority?Basically, it is a measurement of how authoritative a page looks to the search engines. This is important since they want to serve up the most useful and definitive pages as the first results when someone runs a search. Fortunately, there are specific steps that you can take to improve your page authority and rise in the ranks. There are a number of factors that go into page authority, and they continue to evolve with each new algorithm release or update… Like the Hummingbird. Gone are the days when you could use black hat techniques like keyword stuffing or link buying to try to fool the search engines into thinking your page was more substantial than it really is. Now, you actually have to build pages that are authoritative in relation to the search queries they serve.
First and Foremost – Content
The first step to building authority is to provide original content that is meaningful and useful. When someone does a search on a particular word or phrase, they are looking for an answer to a specific question, whether that is general information or how to buy. They do not want to wade through pages of meaningless results trying to find what they seek. They want the search engines to give them specific and helpful results.In order to provide that, you need unique content that solves their problem or answer their questions. Whether it is a how-to article, a reference work, or a page to buy a certain product, it needs to satisfy their request completely. By creating great content, and then using proper SEO techniques to make it visible to the search engines, you are well on your way to building authority.