Ten of the Greatest Quotes from the Web Marketing Industry
June 9, 2014 - Marketing
Inspiring Quotes from Web Marketing and SEO leadersIt’s easy to get lost in the SEO shuffle and tangled up in the vast internet marketing world. Many find themselves stuck in a rut of mediocre results and less than extraordinary content. With the SEO industry constantly changing and the challenges that present themselves daily, we wanted to share some inspiration from some of the best in the industry. These are some good reminders for those in the industry and valuable pieces of wisdom for those just beginning to step foot into SEO and Web Marketing.
“Don’t optimize for conversions, optimize for revenue.” – Neil Patel, Co-founder of Crazy Egg, KISSmetricsKeep the focus on revenue, not getting people to click on your ads, or subscribe to your email list. While these are great tools to help gain more revenue, they do not necessarily generate it.
“…The objective is not to make your links appear natural; the objective is that your links are natural.” – Matt Cutts, Head of Google’s Webspam teamGoogle’s Matt Cutts said it best. If you try and fool users with black hat methods, you will get penalized. Spammy links are a thing of the past and a quick way to get your website demoted. Natural links are the way to go.
“Never let your ads write checks that your website can’t cash.” – Avinash Kaushik, Co-founder of Market Motive, Digital Marketing Evangelist for GoogleNever let your advertisements promote something that your website doesn’t deliver. Promotions that don’t match what you are offering on your website or are misleading in any way will only frustrate users and cause damage to your rankings and reputation.
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