Ten of the Greatest Quotes from the Web Marketing Industry

Inspiring Quotes from Web Marketing and SEO leaders

It’s easy to get lost in the SEO shuffle and tangled up in the vast internet marketing world. Many find themselves stuck in a rut of mediocre results and less than extraordinary content. With the SEO industry constantly changing and the challenges that present themselves daily, we wanted to share some inspiration from some of the best in the industry. These are some good reminders for those in the industry and valuable pieces of wisdom for those just beginning to step foot into SEO and Web Marketing.  

 Circles with Numbers one“Don’t optimize for conversions, optimize for revenue.” – Neil Patel, Co-founder of Crazy Egg, KISSmetrics

Keep the focus on revenue, not getting people to click on your ads, or subscribe to your email list. While these are great tools to help gain more revenue, they do not necessarily generate it. 3258900593_9c05475bee_z  

Circles with Numbers 2“…The objective is not to make your links appear natural; the objective is that your links are natural.” – Matt Cutts, Head of Google’s Webspam team

Google’s Matt Cutts said it best. If you try and fool users with black hat methods, you will get penalized. Spammy links are a thing of the past and a quick way to get your website demoted. Natural links are the way to go. Matt-Cutts


Circles with Numbers 3“Never let your ads write checks that your website can’t cash.” – Avinash Kaushik, Co-founder of Market Motive, Digital Marketing Evangelist for Google

 Never let your advertisements promote something that your website doesn’t deliver. Promotions that don’t match what you are offering on your website or are misleading in any way will only frustrate users and cause damage to your rankings and reputation. ad

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Circles with Numbers 4“It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.” — Bruce Clay, Author of Search Engine Optimization All-In-One for Dummies, The SEO Code of Ethics

 SEO is meant to build up your website to provide a solid foundation and not to make miracles happen. SEO is one part of an overall plan to help your business flourish.  

Circles with Numbers 5“If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.” – Rae Hoffman, CEO of PushFire

Assessing the competition is an important part of SEO, but obsessing over their every move is not beneficial and takes away from your own web marketing goals. Focus primarily on your own strategies and achievements and you will see more success.  

06“The interesting thing about averages is that they hide the truth very effectively.” – Avinash Kaushik, Co-founder of Market Motive, Digital Marketing Evangelist for Google

This is a very thought provoking and honest statement made by Avinash Kaushik. Averages only tend to show where the majority lies and neglects to show any outliers or factors associated with these statistics, which can actually give us a false sense of reality. avinash-791377  

Circles with Numbers 7“The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.” – Neil Patel, Co-founder of Crazy Egg, KISSmetrics

Never hold back what you know just because you don’t want to give away all of your knowledge at once. Everyone will eventually know what you know, so be a pioneer. Lead the way and take credit for the things you have learned along the way.  

08“SEO stuff is okay. It is okay. This is something that we are used to. We are used to change. If there’s anything that SEO’s can be assured of, it’s that things will change tomorrow, that things will change next week. No one is better prepared to handle change than we are.” – Rand Fishkin, Wizard of Moz

Being adaptable to change is necessary in SEO. The evolving industry can be frustrating at times, but it has also shown us to be prepared for anything at any given moment. This developed skill has trained the SEO industry to constantly be on their toes. randrevisedblurtightcrop-2-small  

09“Content doesn’t win. Optimized content wins.” – Li Evans, Search Marketing Guru

 Basically, anyone can throw a bunch of empty content out there and promote themselves. This is not what will win out. In order to benefit and get the kind of visibility content deserves, it must be optimized and beneficial for users.  

Circles with Numbers“Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.” – Rand Fishkin, Wizard of Moz

With the large amount of content we put out daily, we owe much of the visibility of our content to social media. The sharing capabilities that social offers businesses is unlike anything else and serves as a platform of which to shout and promote our businesses.