It’s a Wrap for Yahoo’s DNT Policy
May 5, 2014 - Marketing
Yahoo Cuts Their Do Not Track Option for UsersYahoo’s DNT (Do Not Track) policy, which allows users the choice to opt out of third party web-based tracking, will no longer be available. The tracking is done on all Yahoo owned platforms across the board including sites like Flickr and Tumbler. Users will once again be closely monitored and followed online. While Yahoo still offers users the ability to cease targeted advertisements, everything else is now back in their hands. This comes just two years after Yahoo’s DNT policy was initially announced. The demand for alternative search engines that protect user’s personal information are quickly increasing in popularity. What most users are unaware of is that while DNT is a step in the right direction, DNT policies don’t offer complete protection from personal information being tracked. You still may be tracked some of the time and you may see a few ads here and there. It is a misleading title to say the least.
Photo Credit: www.whatisdnt.com