10 Tips for Writing Better PPC Advertisements
September 24, 2012 - PPC Management
Pay Per Click (PPC) advertising can be a highly effective method of driving traffic to a website. The quality and usability of a website can be for naught if visitors never get there. There are many reasons that an ad could perform poorly, but one of the most common reasons is a lackluster advertisement. PPC advertisements have to make an impact in a very short amount of time. The following tips will help to build a better PPC advertisement in order to improve Click Through Rate (CTR) and website traffic.
Include features, benefits and a clear call to action.
Use captivating and compelling text.
- Placing the best points in the header
- Revealing a promotion or any exclusive bonuses (if applicable) in the body of the ad.
Stay within the allotted character limit.
Be aware of competitors’ tactics.
5. Use quality, clear URLs.Ensure that the display URL is easy to comprehend. The best URLs have clues in their link that describe the page that the user is going to, without using confusing symbols or strings of numbers and letters.
Do not repeat terms in the advertisement.
Use a unique CTA.
Center each unique advertisement on its respective keyword.
Be familiar with the PPC guidelines.
Test advertisements against each other.