Five Reasons You Should Be Promoting Your Products With Shopping Campaigns
May 15, 2014 - PPC Management
Shopping Campaigns: A Better Way to Promote Your ProductsRecently Adwords introduced shopping campaigns as an option to offer “a better way to promote your products”. These campaigns not only eliminate keyword focused text ads, but they also eliminate going back and forth between different feeds and take out the hassle of digging up pertinent data for each of your products (among many other advantages). Pay Per Click is evolving to keep up with prospective buyer needs and are centered around the popularity of mobile. The mindset is now “get what you are looking for and get out”. If a website can’t provide that instantaneously, then we simply move to the next. If you have been hesitating on whether or not you are ready to upgrade, check out some of the great features and benefits, and decide for yourself.
Product groupsBy now we all know product listing ads consist of image, title, description, and business information. Product Groups allow for custom categorization of products and you can even create different campaigns for each type of product. For instance, if you sell women’s handbags, you are able to view and organize each particular style for different campaigns. Your existing product categories are already utilized, however, you are required to pick the subcategories which include the following: [custom_list]
- Item ID
- Product type
- 5 custom labels