Refresh Your PPC Campaigns and Elevate Your Conversion Rate With These Five PPC Tips
May 20, 2014 - PPC Management
Five Quick Tips for Refreshing Your PPC Campaigns and Boosting ConversionsIt’s easy to get wrapped up in PPC analytics and finding different ways to boost this number and that statistic. We all know the importance of a good landing page and how it’s a crucial part of gaining conversions and we also know the basics of creating an ad. If you are stuck in a rut and the changes you are currently making aren’t cutting it anymore, then it’s time to look at the big picture and refresh those played-out ads. Take a step back and focus on improving the overall user experience and increase conversions. If you think updating a word here or there is not worth your time, check out this ad from Search Engine Journal where a single comma was added and the significant impact it had on the CTR.. Photo Credit: www.searchenginejournal.com
Testing and getting feedback is vitalThe best way to step outside your PPC tunnel vision you may have acquired is to look at what users are responding to. You can spend months tweaking this or that on your ads, but if it’s not generating conversions, all that time was wasted. Get inside your customer’s heads and find out what makes them click with experimentation. Part of taking a step back and refreshing your campaign efforts may include having a third set of eyes look over your work. Get customer feedback with surveys and receive helpful insight on areas to improve or change. As always, A/B split testing is vital for choosing the right words for your ads, so don’t skip over the details.
Put yourself in the user’s shoesWhen you are refreshing your ads always ask yourself these questions first: [custom_list]
- Am I in the right place?
- Does this look like a trustworthy site?
- Where should I go next?
- How long will this process take?
- Should I click the back button?