How Does Content Strengthen A Marketing Campaign?
When it comes to content, publishing a poor article can hurt your company’s reputation, and as a result, sales. A “cyber” first impression is not as easy as you might think, and is oftentimes overlooked. Many people are too easy on the trigger when posting their content and may not think twice of the possible outcome. High quality content can go a long way to help you build your reputation and increase your authority on the web. Poor quality content will do the exact opposite; it will drive your prospects away, straight to your competitors’ websites.