YouTube: How to Ensure Your Videos Get Seen
September 18, 2014 - SEO
YouTube is the website to use if you would like your videos to be seen. Some may argue that Vimeo, or another video hosting site like Vine offer different or better options, but that is an argument for another time. For the sake of this post, let’s say that since we primarily optimize our content for Google, we will focus on the Google owned platform.
On YouTube, it is important that we not only produce great video content for our viewers, but it is equally vital to optimize our content so that it will be easy to find, attractive to the mouse, and resonate for long after its publication date. Every YouTube user hopes that their video will be seen, but many think that viral videos are only a circumstance of chance. Thankfully, just like any content, there are many options to optimize YouTube videos so that they are more likely to appear for viewers. The Process involves keyword research and promotion.
Keywords are important for any internet content. Understand what your audience is searching for, to ensure that you are showing up in their results. Keyword research in Google AdWords Keyword Planner is a great place to start. This interface gives you vast exploration of keyword possibilities. However, if you are looking for another, less in-depth option, YouTube’s search tab offers some quick results as you type. Once you have decided some of the keywords to incorporate in your content. It’s time to utilize them.
YouTube titles have a 100 character limit! Most titles this length get smushed together, so it is best to keep it around 60-70 characters, but that is still a large playing field. Users are given a lot of room in the title to use keywords.
Make your titles as descriptive as you can. Obviously, you’ll want to make you title catchy and attention grabbing, but don’t stop there. Add dates, the creator, location, or company, any keyword that pertains to the subject and adds value. Here is one example of a great title.
CREATING GREAT TITLES! Tips & Tricks by Daniel Mattei – Dynamic Search 2014
Google gives a YouTuber 5,000 characters of space in the description of a video. This text area is one more way that a search engine like Google will organically find your video, so don’t waste the space.
When viewers open the webpage, remember that your description is truncated underneath the video. Viewers will only see the first two/three lines of your description, so make them truly memorable and descriptive; attracting the reader to more.
Tags & Annotations
Tags and annotations are another way for a video publisher to optimize their video. Each of these tactics improve your chances of being seen, and should be prioritized.
Use keywords in your Meta tags, for viewers who find you on a SERP (search engine results page) or in YouTube search. This will organize you into the many categories on YouTube, so that the right viewers will find your video.
Annotations are banners that can be placed on a video file. The banners appear while the viewer watches the video.
The beauty of annotations, is that they not only add to your viewer’s experience, but they allow for implementation of links. So users can send the viewer to their original website via YouTube annotations.
After optimizing your content, you need to promote it. Make sure that your video and channel look appealing to your audience, and push it through social media to your reach’s capacity. If your video content has value, and your keywords are correct, your video will spread.
Thumbnails are a picture file preview of your video for viewers to see. Often times an enticing thumbnail is the defining item for a viewer to choose your video. Thumbnails are the first impression of your video, and they can make or break its success.
YouTube allows two options. The user that does not have a picture file prepared for an upload can choose one moment (of three options) from their video file. Or they can create and upload a custom thumbnail. Both of these options are found in YouTube’s advanced video settings. It is valuable for you, and the success of your video to have the best possible thumbnail.
Here are examples of quality, enticing thumbnails:
A well thought out YouTube channel is easy to spot. Whether for professional or personal existence, if a YouTube user has given proper attention to their channel, a viewer is more likely to stay and explore. There are some easy ways to optimize your channel, and improve your videos home.
A channel preview is a fun way to introduce your audience to your channel. When the user arrives, your preview can play automatically and greet them with an explanation of what you and your channel is all about. If this is done well, you video channel can become a virtual marketplace for attention.Here is an example of a great channel preview:
Don’t waste opportunities to brand your channel. Take advantage of the picture spaces and upload photos. There is even the option under YouTube’s “Channel” tab to advertise through FanFinder, where YouTube will promote your channel for free.
Social media is a perfect way to spread and create links for your video. Post it on your blog, and any social media sites that you have to bring in the attention that it deserves.
Optimizing your YouTube videos and promoting them is ideal for your videos success. Like all content, you should be watching the analytics. Find which tactics from the above suggestions work, and why. Do A/B testing for similar videos, and continue tweaking to explore success.
Decide what a conversion is to you. Are you looking for users to subscribe to your channel, or to click through to your website? Are you selling a product? Use the YouTube Analytics tab to discover if your viewers are making the actions that you desire from them.
Keep track of specific analytics that reflects a video’s resonance: how many views the video has received, how long viewers stayed to watch, how many shares, and how many likes or favorites the video received on social media. Watch your viewer’s actions. Your most and least popular videos will give you insights as to what your audience is searching for, and what tactics you should be using.