Reputation management is the process of removing negative mentions and monitoring your brand’s name.
Negative buzz can significantly fluctuate from one day to another based on timely events. There are many factors that determine the virality of news/rumors. Most of them are “controlled” by the public and reflect its interest level at any given time. Measuring the success of RMM is primarily based on the mentions’ “sentiment trends.” Reputation Management is measured on various platforms, such as influential blogs, social media, news websites, etc. The ability to capture all brand mentions and respond in a timely manner is important for the success of the campaign.
Many people take Brand Reputation for granted and fail to prevent negative press. Content is king, but bad content can hurt your marketing efforts. Reputation management is the process of removing negative mentions and monitoring your brand’s name. For many local businesses, reputation management is vital in order to prevent potential client loss due to bad reviews. For many medium to large organizations, reputation management means maintaining a positive brand image and actively engaging with the community.
Our goal is to build, restore and preserve our clients’ reputation online.
We do that by reaching influential resources to actively respond to and create positive buzz, while addressing negative content floating on the web.
- Research and information gathering
- Assessment of negative impact
- Monitoring system set-up (Radian6 / Bridg Mentions.net)
- Action plan writing
- Ongoing monitoring and capturing mentions
- Realtime response on all social accounts
- Realtime response to relevant blogs and group discussions
- Realtime response to website reviews
- Outreach campaigns to obtain business reviews
- Survey (by request)
- Periodic negative/positive assessment
- Full monthly reporting including social and wide network stats
We’re proud of the work we do, and we’re proud of who we do it for. Our clients are some of the biggest brands and most exciting start-ups around. They’re as passionate as we are about all things digital. We work closely with our clients, creating synergies with their own online and offline marketing plans to achieve an integrated marketing approach.
Owner at eProvided.com
Dynamic Search's immense help was the best I have seen in the industry to date. With many upcoming big plans, I feel secure and confident that Dynamic Search will be involved with my ongoing journey and future endeavors.
CEO at Tellavista.com
The team at Dynamic Search is a groups of devoted professionals, who have a natural hunger for the online marketing field and are expert industry leaders. They are quick to respond and always available to address our needs. We saw a great improvement in our organic search positions on Google.
Author of Beyond Neanderthal
If Dynamic Search can’t put a sales afterburner behind the engine of your business, then you would probably be well advised to re-examine your business model and the assumptions that underlie it. So far, they have conducted themselves with remarkable professionalism.
Co-founder at Catalyst Design Group