3420 E Shea Blvd, Phoenix, AZ (800) 694 9853
SEO

Search & Display Ads, Which One is Better?Companies are spending more and more money on online marketing. Analytics makes it easier to quantify results. With traditional newspaper ads, radio ads, and TV advertising, it is tougher to know which ads are generating the most leads and revenue. It is not necessarily as easy to calculate the return on your investment in online advertisements because not all-online advertising works the same way.MeasurabilitySearch ads are measurable. Linked to the results of a search query, when someone clicks on an ad it translatesSEE DETAILS

0

Marketing

Strong Content Marketing Encourages SalesUsing content to enhance the marketing performance of your eCommerce website is an excellent strategy that makes a lot of sense right now. First there was Panda, Google’s pet algorithm telling us to shape up our content. Now it seems they were right; 57% of the online sales can be directly traced to content. This staggering figure was taken from Altimeter Research Group’s report,  “Organizing for Content, models to incorporate Content Strategies and Content Marketing in the Enterprise,” that was released earlier this week.Content Marketing Has Many FacesTheSEE DETAILS

1

SEO

Do you remember that moment in the movie The Wizard of Oz where Dorothy suddenly realizes that she could have gone home to Auntie Em anytime she wished? All she had to do is believe it and click those ruby red shoes together. The look on her face was an overwhelming look of comforting realization. She made a complete conversion from a little girl with a desperate desire to go home, into a confident young woman who knows she can. That moment of conversion is what CRO is all about.SEE DETAILS

9

SEO

Conversion Rate is an integral element for any website owner to consider. The conversion rate of the website is the amount of visitors to a website who actually take action, whether they subscribe to a blog, request a quote, add their email to a list, or contact a business.   Conversion Rate Optimization (CRO) is the process by which a website is optimized in order to increase the number of conversions. While fine-tuning a website to achieve this, another goal that should be considered is to decrease the bounce rateSEE DETAILS

0

PPC Management

Pay Per Click (PPC) advertising can be a highly effective method of driving traffic to a website. The quality and usability of a website can be for naught if visitors never get there. There are many reasons that an ad could perform poorly, but one of the most common reasons is a lackluster advertisement.   PPC advertisements have to make an impact in a very short amount of time. The following tips will help to build a better PPC advertisement in order to improve Click Through Rate (CTR) and websiteSEE DETAILS

0