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Marketing

Strong Content Marketing Encourages SalesUsing content to enhance the marketing performance of your eCommerce website is an excellent strategy that makes a lot of sense right now. First there was Panda, Google’s pet algorithm telling us to shape up our content. Now it seems they were right; 57% of the online sales can be directly traced to content. This staggering figure was taken from Altimeter Research Group’s report,  “Organizing for Content, models to incorporate Content Strategies and Content Marketing in the Enterprise,” that was released earlier this week.Content Marketing Has Many FacesTheSEE DETAILS

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SEO

Do you remember that moment in the movie The Wizard of Oz where Dorothy suddenly realizes that she could have gone home to Auntie Em anytime she wished? All she had to do is believe it and click those ruby red shoes together. The look on her face was an overwhelming look of comforting realization. She made a complete conversion from a little girl with a desperate desire to go home, into a confident young woman who knows she can. That moment of conversion is what CRO is all about.SEE DETAILS

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SEO

Conversion Rate is an integral element for any website owner to consider. The conversion rate of the website is the amount of visitors to a website who actually take action, whether they subscribe to a blog, request a quote, add their email to a list, or contact a business.   Conversion Rate Optimization (CRO) is the process by which a website is optimized in order to increase the number of conversions. While fine-tuning a website to achieve this, another goal that should be considered is to decrease the bounce rateSEE DETAILS

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SEO

New Algorithm Changes the Way Google Ranks WebsitesAnyone with a website is interested in increasing traffic. There are many ways to do this but with the changes made to Google’s search parameters over the past year, some of the methods previously employed by SEO companies are no longer viable. In the past, the quantity of links, articles and other online content materials have sufficed in order to increase web rankings and generate traffic. This is no longer the case, however. Google has recently incorporated several new algorithms to its searchSEE DETAILS

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