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Marketing

Structured data is getting much popularity day by day, search engines like Google and Bing are continually suggesting webmasters to implement a structured data markup into their websites. Despite that, you would find a few websites that have seriously taken semantic markup into account.   The Majority of webmaster find it difficult to apply all the necessary structured data attributes, but it is required for them to understand the value of it as structured data helps in improving search ranks and organic traffic of a website.   This article willSEE DETAILS

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PPC Management

Pay per click is a very common form of advertising in the online arena. Although Google has done a marvelous job that dabbles in many areas of our lives, the company’s main source of income is paid online ads. Despite the numerous individuals and companies that spend money advertising through Google, many are either dissatisfied with their ROI, or have already given up. The fact is: Google Adwords is a difficult and complex tool to use advantageously   personal loan income tax It’s very easy to spend your entire budgetSEE DETAILS

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Marketing

Proximity marketing has opened new doors for local businesses looking for more direct relationships with their customers. The use of GPS, Cellular, WiFi, and other technologies has given these businesses the power to increase revenue, brand loyalty, and growth.   Some of the biggest brands, including Apple and Coca-Cola, have harnessed the power of proximity marketing. They are industry leaders and innovators in its implementation.   The Growth of Proximity Marketing Proximity marketing allows your business to target a market within a geographical area. In use for a number ofSEE DETAILS

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News

Read original article on Search Engine Land In our highly dynamic reality, the pressure on Google to prove effectiveness in advertising is steadily rising. Google’s been trying for some time to demonstrate how the combination between online and offline commerce is more effective for store owners, and therefore decided to introduce a new metric “store visits” that’ll help determine how many people visited their stores following exposure to an Adwords ad.   payday loans baton rougeinstallment loans in california no credit check   Store Visit How it works: Google willSEE DETAILS

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SEO

Alerts are some of the most versatile tools in your SEO arsenal. With powerful, fully-customizable options, tools like Google Alerts and Moz’s Fresh Web Explorer are incredibly important for any content creator, webmaster, or marketer. Not to mention competitors like: Talkwalker Trackur mention.net Social mention Many simply use these alerts as a regular reminder for various tasks such as backlink maintenance and contacts, but there’s so much more you can do with them, and simply using them as an alarm clock belies their true value. To make the best useSEE DETAILS

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Google Algorithm

Google Analytics is a tool that every website can use to understand their audience. Recently Google made some improvements to the tool for its users. The most recent update enhances one old and essential part of Google Analytics and introduces two new features that open up the power of Google to more users than ever before.   Bad Credit Tenant Loan   Audience Demographics and Interests Go Mobile! The enhancement that was mentioned earlier deals with audience demographics and interests. Now, businesses have had access to this information for quiteSEE DETAILS

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News

[Read the full article on Search Engine Land]   Buffer recently experienced a 90% drop in their traffic, and reported having receiving a manual penalty from Google. A message about this penalty was found in their Webmaster Tool, leaving no doubt as to the existence (and effect) of this penalty. After thoroughly inspecting the website and approaching John Muller, it became clear that this was caused due to a bug on Google’s side, which lead them to mistakenly assign a penalty.     Originally, it was believed that the penaltySEE DETAILS

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SEO

YouTube is the website to use if you would like your videos to be seen. Some may argue that Vimeo, or another video hosting site like Vine offer different or better options, but that is an argument for another time. For the sake of this post, let’s say that since we primarily optimize our content for Google, we will focus on the Google owned platform.   On YouTube, it is important that we not only produce great video content for our viewers, but it is equally vital to optimize ourSEE DETAILS

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News

[Read the original article on Search Engine Land]   Following a three month test, Google finalized the removal of author pictures from search results, as well as the ability to track this data through Webmaster Tools. According to Google’s John Muller, this decision stemmed from an effort to unify search results visually on mobile devices and PC, since author images look bad on smaller screens. Additionally, Muller mentioned that the difference in conversion/CTR between results with and without author images was negligible.   In recent years, Google has made anSEE DETAILS

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News

European Court Rules Google Remove Hurtful Search ResultsThis week, the EU Court of Justice in Luxembourg, which is responsible for rulings issued by the European Union, came to a ground-breaking and revolutionary conclusion: every person is entitled to request that Google remove search results concerning his/her name. The principle behind this decision is the basic right every person holds “to be forgotten” from collective history. It is important to note that this decision is only valid within the boundaries of the European Union, and cannot be enforced by European citizensSEE DETAILS

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