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Tips for the Blue Bird: Getting More Twitter Followers

Tips for the Blue Bird: Getting More Twitter Followers

Twitter is a powerful social media tool that became a popular part of our culture. No one can deny its existence, including businesses. In fact, it has become as much a marketing tool as it is a microblogging social platform. Let’s face it, everyone that uses twitter is hoping to be heard. The goal with twitter is to expand reach. Anyone that manages an account for a client or boss, understands that there is a pressure to gain more followers. Unfortunately, that is the largest factor with which most people measure social media success. Twitter implores it’s users to organically grow a following, but this can be harder and slower than most are comfortable with. As a B2B that understands this unmentioned pressure, Dynamic Search

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Ten Best Techniques to Reduce Cart Abandonment

Ten Best Techniques to Reduce Cart Abandonment

Shopping cart abandonment is one of the worst things that could happen to an eCommerce business . There many reasons why abandonment happens. Perhaps the shopper has revaluated themselves and decided they are not ready to make a purchase, which we have little control of, or perhaps there are page elements of the checkout cart that deter shoppers from finishing the checkout process. Improving the checkout process for customers is one of the steps we take during conversion rate optimization. If we improve these elements it will help to ease the purchase and alleviate the shoppers’ concerns. 1. Thumbnail Image One of the simplest ways a website can encourage checkout completion is by adding a thumbnail of the item about to be bought. The picture can reassure the shopper

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Five Ways to Improve the Quality of your Content

Five Ways to Improve the Quality of your Content

The phrase “content is king” has now become something of a cliché in the world of online marketing, but it’s true. The days of keyword stuffing, hidden content, and meaningless blogs are long gone – users want real content, real information, real engagement. Given the rise of social media (which may or may not have peaked), shareable content has never been more important – if your website features a blog, article, video, or image which one person likes, there’s a high chance they’ll share it with friends. And if one person does this, then it’s likely that another ten will. Or a hundred. Or a thousand.   So, the better your content, the more chance you have to snare users and convert them into customers.

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Yahoo! Terminates Yahoo Directory

Yahoo! Terminates Yahoo Directory

[Read the original article on Search Engine Land] After nearly 20 years, and following an impressive record as the primary search engine prior to Google, search giant Yahoo! announced this week it would be terminating its website directory: Most rightfully view Google as the unwavering ruler of the search world, but few recall that internet searches didn’t begin once Google was founded. Before Google was around, the most popular way to find websites online was through Yahoo! Directory, which was conveniently sorted according to categories and themes. The directory saw the beginning of the end once Google launched its search engine, which revolutionized the way we search for information online. Whereas using Yahoo! Directory we found what we needed according to subject, Google introduced a

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A Complete Guide To Setting Up Social Media For Your Business

A Complete Guide To Setting Up Social Media For Your Business

Most businesses now use social media to further their online presence, and to encourage better interaction with their current and potential customers. Go to Facebook or Twitter and search for the biggest names you can think of, and you’re certain to find official accounts with thousands of followers attached (if not millions): Nintendo of America, for example, has 907,000 Twitter followers; Marvel Entertainment has 1.83m. That means whenever they post anything new to their account – whatever it is – around one million people around the world will know about it, direct to their phones or tablets. Whether you doubt the power of social media to support your business, or you just don’t know where to start, read on to learn more about setting up

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