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Bullet Proof Your Website for Google’s Mobile Update

Bullet Proof Your Website for Google’s Mobile Update

Bullet Proof Your Website for Google’s Mobile Update The buzz around the internet is that Google’s Mobile search update is going to be bigger and badder than the Panda and Penguin updates. Many are calling it the coming Mobilegeddon. If you aren’t aware of the buzz than here is a quick update. In February of this year Google announced an algorithm update that will use “mobile-friendliness” as a ranking signal. Google’s announcement makes sense considering the consistent growth of internet traffic via mobile devices, as well as mobile and proximity marketing. However, this announcement means that if a website is not mobile-friendly, your traffic and search results will be significantly impacted. Some people are calling out and preaching fear and trepidation in regards to the […]

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6 Steps to Save your Underperforming PPC Account

6 Steps to Save your Underperforming PPC Account

Pay per click is a very common form of advertising in the online arena. Although Google has done a marvelous job that dabbles in many areas of our lives, the company’s main source of income is paid online ads. Despite the numerous individuals and companies that spend money advertising through Google, many are either dissatisfied with their ROI, or have already given up. The fact is: Google Adwords is a difficult and complex tool to use advantageously.   It’s very easy to spend your entire budget each month, and not reap conversions. In fact budget control is the most frustrating factor with Google Adwords. Even with large amounts of data, it can be hard to understand why your campaigns have leakage, or are not producing […]

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The Latest in Proximity Marketing

The Latest in Proximity Marketing

Proximity marketing has opened new doors for local businesses looking for more direct relationships with their customers. The use of GPS, Cellular, WiFi, and other technologies has given these businesses the power to increase revenue, brand loyalty, and growth.   Some of the biggest brands, including Apple and Coca-Cola, have harnessed the power of proximity marketing. They are industry leaders and innovators in its implementation.   The Growth of Proximity Marketing Proximity marketing allows your business to target a market within a geographical area. In use for a number of years, the basic paradigm has been established. However, it’s still growing as a marketing strategy, and businesses are developing new ways to make it work.   Proximity marketing is the distribution of content around your product, […]

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7 Golden Rules for Corporate Bloggers

7 Golden Rules for Corporate Bloggers

The rise of corporate blogs certainly has a lot to do with the growth of digital marketing and the increased importance of building online presence. Different surveys have shown that companies that blog 20 times a month generate five times more traffic than businesses that publish less than four posts a month. However, despite the fact that many companies understand the potential benefits of having a blog, the number of those that succeed in engaging their readers is worryingly small.   However, corporate blogging can still be an engaging activity if companies adopt a strategic approach.  This means that rather than generating large amounts of content, companies should focus on creating posts that matter to their consumers and motivate them to deepen their relationship with […]

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Using Twitter Advertising to Break Through your Social Media Rut

Using Twitter Advertising to Break Through your Social Media Rut

Twitter has insane marketing opportunity. Every month, Twitter boasts an average of 288 million users. 80% of those users are accessing the site via mobile (source). So with that in mind, and the understanding that cell phones are as common as cars in the modern world, it’s safe to say that your mobile marketing strategy should definitely involve twitter. Let’s discuss the benefits of twitter paid ads, and break down some of the process to help you get started.   Twitter ads are easy to use, and the dashboard that ads.twitter.com provides you with is simple and user friendly.   Getting Started To begin with, you’ll need to login. Visit ads.twitter.com to access the ads portal. You can sign up, and login with your pre-existing […]

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