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One Email Marketing Strategy to Rule Them All

One Email Marketing Strategy to Rule Them All

While email might be considered old and antiquated, compared to social media, email is not dead.   91% of US consumers use email every day. Email marketing provides the most direct line of communications for turning leads into sales.     Building your own list of current customers, past customers and prospects is the best way to start an effective email marketing list and you should use your website, storefront, front desk, and every phone call as an opportunity to get permission to email your customers.   Oftentimes, you’ll want to provide something that will cause your current customers to say” Yes, I give you permission to send me email.” However, before you can begin to develop a list you must have the right options […]

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10 Ways You Can Show Your Value To Your Clients

10 Ways You Can Show Your Value To Your Clients

To achieve the success you want for your business, your employees, and your reputation, creating strong relationships with your customers is key. However, attracting clients for a one-time deal is one thing – keeping them happy is another: nurturing long-term engagements with valuable customers can be difficult, particularly when new competition is constantly on the horizon.   Today, so many people conduct business online that companies now have more tools at their disposal to interact with clients and keep them happy. In the past, if a client wanted to speak with you – either to learn more, or resolve an issue – what were their options? They could call an office to request a brochure, or to arrange a meeting. Now, we have websites, we […]

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7 Things you Should Not Do as a Web Marketer

7 Things you Should Not Do as a Web Marketer

No matter how much experience you have in web marketing, mistakes are easily made. Trends change quickly, and change often – it’s easy to become lost in the tide of new techniques, or to find yourself clinging to older methods of marketing. To stay at the top of your game, you need to keep track of what works … and what doesn’t.   To help you get the most out of your online marketing, we’ve put together eight things to avoid – read on to learn more.   1:  Don’t Advertise without Socializing    Sharing articles, blogs, news, and other tidbits is a fantastic way to use social media, able to boost user-engagement and expand your reach at the same time. If you’re representing a […]

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How Schema & structured data can increase your ranking

How Schema & structured data can increase your ranking

Structured data is getting much popularity day by day, search engines like Google and Bing are continually suggesting webmasters to implement a structured data markup into their websites. Despite that, you would find a few websites that have seriously taken semantic markup into account. The Majority of webmaster find it difficult to apply all the necessary structured data attributes, but it is required for them to understand the value of it as structured data helps in improving search ranks and organic traffic of a website. This article will show you the good reasons to start using schema markup for your website. But first, let’s understand about structured data: Structured data is a markup code that helps search engines to understand the contextual meaning of any […]

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Writing Titles that Get Clicked, read, and Shared!

Writing Titles that Get Clicked, read, and Shared!

Writing creative titles is one of the biggest challenges that web marketers and content creators are faced with today. Everyone online knows that content is important. Social media is so saturated with content that your title is likely to be dismissed amongst the rabble. This is why titles are so important. Amid the clutter, your title needs to offer enough glitter to make a user click.   Let’s Discuss CLICK BAIT Writing titles can seem like a guessing game. What does my reader want to see? Why do some titles stand out or go viral? Every writer is looking for a magic formula that will bring forth successful content. The truth is, there are a few best practices that can improve you content engagement and […]

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