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Using Twitter Advertising to Break Through your Social Media Rut

Using Twitter Advertising to Break Through your Social Media Rut

Twitter has insane marketing opportunity. Every month, Twitter boasts an average of 288 million users. 80% of those users are accessing the site via mobile (source). So with that in mind, and the understanding that cell phones are as common as cars in the modern world, it’s safe to say that your mobile marketing strategy should definitely involve twitter. Let’s discuss the benefits of twitter paid ads, and break down some of the process to help you get started.   Twitter ads are easy to use, and the dashboard that ads.twitter.com provides you with is simple and user friendly.   Getting Started To begin with, you’ll need to login. Visit ads.twitter.com to access the ads portal. You can sign up, and login with your pre-existing […]

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5 Constant Contact Tips That Will Save Your Email Marketing  

5 Constant Contact Tips That Will Save Your Email Marketing   

Constant Contact is one of the easiest ways to improve and manage your email marketing campaigns.   Recently I attended a Constant Contact advanced seminar that gave insights and tips to improve your overall email techniques, and utilize the software with its many options.   In an effort to nurture your potential customer base, using these techniques will greatly improve your emails. With more quality emails, you can be sure that your marketing efforts in this area will reap higher open rates, traffic to your site, and even cultivate evangelizers who will rave about your brand.   Note: If you’re not familiar with the Constant Contact interface, check out our basics tutorial to learn more.   Top Content When an email arrives in an inbox, […]

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JetPack Your Blog Traffic In 5 Easy Steps

JetPack Your Blog Traffic In 5 Easy Steps

Few things are more frustrating than creating top-quality content for your blog, then watching as little to no traffic comes your way. We’ll assume your content is solid, you know your audience, and you’re posting things relevant to their interests and needs, so what’s the problem?   As it turns out, one of the biggest problems small blogs face is lack of visibility. With millions of blogs on popular sites like WordPress, Blogger and Tumblr, it’s become harder and harder to stand out amongst the crowd, no matter how solid your content is. Luckily, we’ve got 5 tips for you that will increase your visibility, expand your audience, and help your blog traffic skyrocket.   Share Repeatedly Let’s get the obvious out of the way […]

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Customer off the Port Bow! Why Website Navigation Is Key to Improving CRO

Customer off the Port Bow! Why Website Navigation Is Key to Improving CRO

Ahoy there, marketers! How goes the perilous sea of online marketing? Are you successfully raising your conversion rates and making more of your site’s visits profitable? If you’re having a hard time turning your bites into catches, you may need to take a closer look at your conversion rate optimization (CRO) tactics. Are your methods based on solid, logical online principles, or do you find yourself repeatedly making attempts to use easy tips and tricks to improve your CRO? This article takes a look at how website navigation is paramount to improving CRO. The goal of CRO, of course, is not to increase the number of visitors to your site but to improve the number of profitable visitors who are converted into leads. Whether your […]

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One Size Does Not Fit All: 4 Ways To Increase Different Types of Traffic

One Size Does Not Fit All: 4 Ways To Increase Different Types of Traffic

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust. Let’s take a closer look at today’s types of Web traffic.  If you know how these three varieties behave, building strategies to improve becomes easy. Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatory and can be improved with traditional marketing tactics. But other types are much more susceptible to SEO. Here’s how: Organic Traffic: Specificity and Elbow Grease Organic traffic represents visits from people conducting searches and clicking directly from […]

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