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Getting Down and Dirty with Home Page Headlines that Convert

Getting Down and Dirty with Home Page Headlines that Convert

Your headline is perhaps the most important thing on your website. Seriously, it is the first thing your user sees. Whether they leave, scroll down, or click through depends on your hooking capabilities. Does your current headline hook your audience to proceed or leave? If you’re not sure, it may be time to consider a new headline for your homepage.   According to Brian Clark of Copyblogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will continue reading on your website. Those stats should be a serious wake up call for any web designer / webmaster. If your users aren’t reading on after the headline, then your complex design and hip photographs are worthless.   If there is […]

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A simple approach to choosing the perfect domain name and putting your mind at ease

A simple approach to choosing the perfect domain name and putting your mind at ease

There are loads of standards and common practices when choosing domain names. Just by performing a quick google search you can uncover dozens of websites containing the same list of culprits. Some of these being:   Keep it short Be memorable Make sure it’s easy to spell It should be easy to communicate verbally No hyphens Be descriptive The best suffix in most cases is .com   That’s a huge task for such a short string of characters to accomplish.   The fate of your business relies heavily on your chosen domain name. No pressure, really. It’s easy to spend days, weeks, even months pulling your hair out trying to find “the one.” By the end of this article you’ll have a clear idea of […]

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How to Kick your Content Writers block in the A$$ and Start Writing Again

How to Kick your Content Writers block in the A$$ and Start Writing Again

Meet Matt.   Matt is the owner of a skateboard shop that he has grown from scratch, DEATHWHEELS.   Ever since Deathwheels started engaging online, via a website, blog, and social media, Matt has discovered that skateboarders not only love the activity, but they want to learn about it. Skateboarding is a passion, as well as a sport.      They eat up every word and photo.   Matt has been writing about skateboarding for four years. The sport is continually developing new tricks, pros, skate parks, laws, and products.   However, today Matt couldn’t think of any topics to write. His brain feels empty, and his page is blank. Matt has writers block   What should he do?   Writers block is a tough […]

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One Email Marketing Strategy to Rule Them All

One Email Marketing Strategy to Rule Them All

While email might be considered old and antiquated, compared to social media, email is not dead.   91% of US consumers use email every day. Email marketing provides the most direct line of communications for turning leads into sales.     Building your own list of current customers, past customers and prospects is the best way to start an effective email marketing list and you should use your website, storefront, front desk, and every phone call as an opportunity to get permission to email your customers.   Oftentimes, you’ll want to provide something that will cause your current customers to say” Yes, I give you permission to send me email.” However, before you can begin to develop a list you must have the right options […]

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10 Ways You Can Show Your Value To Your Clients

10 Ways You Can Show Your Value To Your Clients

To achieve the success you want for your business, your employees, and your reputation, creating strong relationships with your customers is key. However, attracting clients for a one-time deal is one thing – keeping them happy is another: nurturing long-term engagements with valuable customers can be difficult, particularly when new competition is constantly on the horizon.   Today, so many people conduct business online that companies now have more tools at their disposal to interact with clients and keep them happy. In the past, if a client wanted to speak with you – either to learn more, or resolve an issue – what were their options? They could call an office to request a brochure, or to arrange a meeting. Now, we have websites, we […]

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