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How to Create a Successful Content Strategy Across Multiple Devices

How to Create a Successful Content Strategy Across Multiple Devices

 A Winning Content Strategy The way that we consume content changes all the time, which is why marketing strategies have to be adjusted and modernized. Having a basic web content strategy is no longer sufficient. The content should also be suitable for viewing across multiple platforms and devices. A mobile content strategy is much more challenging to put together but it can result in amazing benefits for your online presence. According to January 2014 statistics, 58 percent of the adults in the US have a smartphone and 42 percent own a tablet. Nearly 34 percent of these people use the

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Google Launches AdWords Express Mobile App

Google Launches AdWords Express Mobile App

This week, Google launched a new AdWords mobile app that enables users to edit ads and even set up localized ads according to zip code, city, country etc. While this is a great improvement, we’re still waiting for a fully designated AdWords app that will enable us to manage campaigns from start to finish, including analysis. Check out what this new app has to offer by viewing the video below:    

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New Data Revealed about Mobile, Social and Search Results

New Data Revealed about Mobile, Social and Search Results

RKG quarter-annual reports about digital marketing released recently reveal a few interesting pieces of data. According to the reports, the overall volume of mobile traffic amounts to 34% of all traffic, a 3% increase compared to the previous quarter and an impressive figure in itself. Another interesting piece of information revealed has to do with search privacy. As we all know, in the past we were able to view all traffic paths to our website, including keywords in which it originated. Thanks to this, we were able to plan and modify our SEO strategy. Following Google’s shift to secure search

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Academic Search Integration is Coming to Bing and Cortanna

Academic Search Integration is Coming to Bing and Cortanna

Cortanna & Bing Will Soon Include New Academic Search Integration Microsoft just announced starting this Fall, Cortanna, which is Microsoft’s version of Siri, will be getting advanced academic search integration. Search Engine Land reported, “Adding a blow to Google, Microsoft added that “instead of treating scholarly information as a separate search engine – as competitors,” clearly implying Google here. Microsoft Bing will make the academic data as “a first-class citizen in Bing search results.” Integrated data/search is next on the list for the Bing Search Engine. Cortanna is Microsoft’s version of the next level personal assistant technology that can provide

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Google Plus Local Listings are Outranking Yelp

Google Plus Local Listings are Outranking Yelp

Google Outranking Yelp in the Search Results As reported by Tech Crunch, a document leaked showing Google ranking themselves higher than Yelp in Local Listings. On top of that, even when the search specifically includes the term “Yelp”, Google is still being shown ahead of the review site. The study talks about searching for a restaurant called Gary Danko, which is a pretty popular restaurant in the San Francisco area. Even when the search term includes “Gary Danko Yelp”, the first result shown is the restaurant’s website with reviews published on Google, with Yelp’s results to follow below. The question many

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