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Mistakes You Are Making That are Killing your Website Traffic

Mistakes You Are Making That are Killing your Website Traffic

You’ve got a website, you’ve worked to make it look clean and accessible, you’ve opened a shop where your goods and services are available, and you’ve created some starter content. So why aren’t you getting traffic? Unfortunately, there’s no single answer. The issues you’re having could depend on your industry, customer demands, advertising, or several other issues external to your site. But there are some common issues that can hinder your traffic as well, and if you’re guilty of any of these you’ll, want to make the adjustments below to get more traffic.   Lack of Content You most likely want users to visit your site regularly, but what incentive do users have to do so if it never updates? In most cases, content is […]

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Alerts: How They Will Help Your SEO

Alerts: How They Will Help Your SEO

Alerts are some of the most versatile tools in your SEO arsenal. With powerful, fully-customizable options, tools like Google Alerts and Moz’s Fresh Web Explorer are incredibly important for any content creator, webmaster, or marketer. Not to mention competitors like: Talkwalker Trackur mention.net Social mention Many simply use these alerts as a regular reminder for various tasks such as backlink maintenance and contacts, but there’s so much more you can do with them, and simply using them as an alarm clock belies their true value. To make the best use of these tools, you’ll need to understand exactly how alerts can help your SEO, enabling your page to climb any search engine’s results page.   Making Complex Alerts Rand Fishkin of Moz.com talks about how he uses special […]

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How Much Should You Be Spending on Social PPC?

How Much Should You Be Spending on Social PPC?

The internet is growing by leaps and bounds every day, and more and more people are accepting it as part of their daily lives. The presence of tablets, cell phones, and laptops in the constant possession of so many people means there’s never a moment of disconnect. As advertisers, this gives us a unique opportunity to be seen by more potential customers than ever in new and creative ways that bring us right where they want to be. One of the best ways to achieve this is with pay-per-click (PPC) advertising on social media sites, allowing our ads to reach specific audiences and become more effective. If you’re just beginning to consider the benefits of social PPC, there are a few things you need to […]

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Entering 2015: Where is SEO heading?

Entering 2015: Where is SEO heading?

2014 was another big year for advertisers, with new technologies on the rise, new methods of delivering content through those technologies, and plenty of surprises from Google to keep even the most experienced content creators and webmasters on their toes. There’s been a lot to learn, incorporate, and gain from the lessons of this year, but there may be even more to gain from predicting next year’s trends and getting in on them before anyone else does. We all know advertising is a competitive business, and predicting what the world of search engine optimization will look like in 2015 can be a great way to get an edge and make sure your ads capture the eye of your users in ways your rivals won’t even […]

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5 Tips for Keeping Your Backlinks in Check

5 Tips for Keeping Your Backlinks in Check

If you’ve been working around SEO for any length of time, there’s a good chance you know the importance of a strong set of backlinks. A numerous set of links will shoot your website up in the rankings of Google’s search engine results page (SERP,) increasing traffic and revenue for your site. They’re a simple yet powerful way to increase your page’s profitability, and that’s why it’s so baffling that some webmasters seem to completely overlook their maintenance. It takes hard work to build up a legitimate set of backlinks, and retaining those links can often be just as important as getting them in the first place. If it’s been a while since you’ve checked your backlinks–or if you haven’t checked them at all, here […]

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