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Penguin & Pirate updates rolled out

Penguin & Pirate updates rolled out

Penguin update rolled out last week [Read the original article on Search Engine Land] After over a year of waiting, Google finally released the Penguin update. This update has to do with links and their quality. This is the longest period of time that has elapsed between updates, since Penguin was first introduced. Many were surprised to find out that despite the extended time between updates, and in spite of all the speculations, this recent update doesn’t seem to have been that devastating. In fact, Google’s Pierre Far said that this is only ‘a refresh’ and not an update. The difference between a refresh and an update is that in a refresh, Google simply runs the Penguin algorithm again, without adding any new parameters. In

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Google’s Penguin 3.0: Everything You Need to Know

Google’s Penguin 3.0: Everything You Need to Know

On Friday, October 17th, Google confirmed that algorithm changes have been made, and that the long awaited Penguin update is finally here. The internet is buzzing with interest and expectation, as many have awaited the release of Penguin hoping to regain rankings from previous penalties. The previous Penguin updates have been influential thus far, so here is what to expect during and after the update has finished. A Little History Penguin is a name for a series of algorithm changes that have been updated over the last few years. The original Penguin update was released on April 24, 2012. Since then there have been multiple updates released periodically. #1 – April 24, 2012 #2 – May 25, 2012 #3 – October 5, 2012 #4 –

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Tips for the Blue Bird: Getting More Twitter Followers

Tips for the Blue Bird: Getting More Twitter Followers

Twitter is a powerful social media tool that became a popular part of our culture. No one can deny its existence, including businesses. In fact, it has become as much a marketing tool as it is a microblogging social platform. Let’s face it, everyone that uses twitter is hoping to be heard. The goal with twitter is to expand reach. Anyone that manages an account for a client or boss, understands that there is a pressure to gain more followers. Unfortunately, that is the largest factor with which most people measure social media success. Twitter implores it’s users to organically grow a following, but this can be harder and slower than most are comfortable with. As a B2B that understands this unmentioned pressure, Dynamic Search

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Ten Best Techniques to Reduce Cart Abandonment

Ten Best Techniques to Reduce Cart Abandonment

Shopping cart abandonment is one of the worst things that could happen to an eCommerce business . There many reasons why abandonment happens. Perhaps the shopper has revaluated themselves and decided they are not ready to make a purchase, which we have little control of, or perhaps there are page elements of the checkout cart that deter shoppers from finishing the checkout process. Improving the checkout process for customers is one of the steps we take during conversion rate optimization. If we improve these elements it will help to ease the purchase and alleviate the shoppers’ concerns.   1. Thumbnail Image One of the simplest ways a website can encourage checkout completion is by adding a thumbnail of the item about to be bought. The picture can reassure the

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Five Ways to Improve the Quality of your Content

Five Ways to Improve the Quality of your Content

The phrase “content is king” has now become something of a cliché in the world of online marketing, but it’s true. The days of keyword stuffing, hidden content, and meaningless blogs are long gone – users want real content, real information, real engagement. Given the rise of social media (which may or may not have peaked), shareable content has never been more important – if your website features a blog, article, video, or image which one person likes, there’s a high chance they’ll share it with friends. And if one person does this, then it’s likely that another ten will. Or a hundred. Or a thousand.   So, the better your content, the more chance you have to snare users and convert them into customers.

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