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Customer off the Port Bow! Why Website Navigation Is Key to Improving CRO

Customer off the Port Bow! Why Website Navigation Is Key to Improving CRO

Ahoy there, marketers! How goes the perilous sea of online marketing? Are you successfully raising your conversion rates and making more of your site’s visits profitable? If you’re having a hard time turning your bites into catches, you may need to take a closer look at your conversion rate optimization (CRO) tactics. Are your methods based on solid, logical online principles, or do you find yourself repeatedly making attempts to use easy tips and tricks to improve your CRO? This article takes a look at how website navigation is paramount to improving CRO. The goal of CRO, of course, is not to increase the number of visitors to your site but to improve the number of profitable visitors who are converted into leads. Whether your […]

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One Size Does Not Fit All: 4 Ways To Increase Different Types of Traffic

One Size Does Not Fit All: 4 Ways To Increase Different Types of Traffic

Traffic makes the Internet world go around, and more is always better. Everyone’s favorite key performance indicators depend on good traffic. But as online marketing evolves, the types of possible traffic are changing – and our strategies must change to adjust. Let’s take a closer look at today’s types of Web traffic.  If you know how these three varieties behave, building strategies to improve becomes easy. Some types of traffic, like direct traffic (depending on direct URL navigation) and campaigns (depending on web ads and emails) are self-explanatory and can be improved with traditional marketing tactics. But other types are much more susceptible to SEO. Here’s how: Organic Traffic: Specificity and Elbow Grease Organic traffic represents visits from people conducting searches and clicking directly from […]

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Google launches new store visit metric in AdWords platform

Google launches new store visit metric in AdWords platform

Read original article on Search Engine Land   In our highly dynamic reality, the pressure on Google to prove effectiveness in advertising is steadily rising. Google’s been trying for some time to demonstrate how the combination between online and offline commerce is more effective for store owners, and therefore decided to introduce a new metric “store visits” that’ll help determine how many people visited their stores following exposure to an Adwords ad. Store Visit How it works: Google will track location using Google Maps (activated for users who approved location history tracking), and determine visits according to the proximity of the user to the actual, physical store. It’s still unclear how accurate this is, but it may give store owners a better indication of their […]

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From SEO to ASO: Standing Out Among 1.3M Apps

From SEO to ASO: Standing Out Among 1.3M Apps

Just as Search Engine Optimization is the process of improving a website’s visibility in a search engine results page, App Store Optimization (ASO) is the process of improving the visibility of a mobile app within an app store. ASO drives your mobile app to a more prominent position in an app store’s mobile search results, prompting easier discovery and increased traffic in a crowded market place. And while it’s still a relatively new concept, with the term becoming standardized in 2012, ASO takes many of its best practices from its older brother, applying many of the tips and tricks from your SEO toolkit to the app marketplace. Like SEO, App Store Optimization starts with an understanding of your target audience – who they are and […]

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Mistakes You Are Making That are Killing your Website Traffic

Mistakes You Are Making That are Killing your Website Traffic

You’ve got a website, you’ve worked to make it look clean and accessible, you’ve opened a shop where your goods and services are available, and you’ve created some starter content. So why aren’t you getting traffic? Unfortunately, there’s no single answer. The issues you’re having could depend on your industry, customer demands, advertising, or several other issues external to your site. But there are some common issues that can hinder your traffic as well, and if you’re guilty of any of these you’ll, want to make the adjustments below to get more traffic.   Lack of Content You most likely want users to visit your site regularly, but what incentive do users have to do so if it never updates? In most cases, content is […]

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