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10 key Takeaways for Business Owners to Improve Their Online Visibility

10 key Takeaways for Business Owners to Improve Their Online Visibility

The key factors for gaining visibility online are constantly evolving, shifting pathways as we know them to new areas. Hitting the nail on the head is easier said than done when it comes to ramping up a company’s online visibility. Once you get into the right frame of mind and explore the Internet arena, you’ll find that there are plenty of tools and resources that will get your business in front of the right audience.   1. Define Target Audience First thing’s first, it is important to have a clear defined audience. Look at the major factors that define your prospects’ persona. Having this information is key to creating content that will connect with your targeted audience online, which much of your online marketing efforts […]

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13 Ways to make your own luck on Social Media

13 Ways to make your own luck on Social Media

Just incase you ever thought success on social media was all about luck, I’m here to set the record straight. In order to find success with your social media, you need an understanding of your niche and its audience, as well as a fully planned strategy. Not what you were expecting? I know, social media is supposed to be a fun and enjoyable activity after work. Whatever happened to no Facebook on the clock? Still, any job that has even basic marketing in place understands that social media is a worthy tactic to implement – but if you have a wing it attitude, then you are just wasting your time. Why, you ask? You are competing with a user’s friends and family. Why should they […]

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Getting Down and Dirty with Home Page Headlines that Convert

Getting Down and Dirty with Home Page Headlines that Convert

Your headline is perhaps the most important thing on your website. Seriously, it is the first thing your user sees. Whether they leave, scroll down, or click through depends on your hooking capabilities. Does your current headline hook your audience to proceed or leave? If you’re not sure, it may be time to consider a new headline for your homepage.   According to Brian Clark of Copyblogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will continue reading on your website. Those stats should be a serious wake up call for any web designer / webmaster. If your users aren’t reading on after the headline, then your complex design and hip photographs are worthless.   If there is […]

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A simple approach to choosing the perfect domain name and putting your mind at ease

A simple approach to choosing the perfect domain name and putting your mind at ease

There are loads of standards and common practices when choosing domain names. Just by performing a quick google search you can uncover dozens of websites containing the same list of culprits. Some of these being:   Keep it short Be memorable Make sure it’s easy to spell It should be easy to communicate verbally No hyphens Be descriptive The best suffix in most cases is .com   That’s a huge task for such a short string of characters to accomplish.   The fate of your business relies heavily on your chosen domain name. No pressure, really. It’s easy to spend days, weeks, even months pulling your hair out trying to find “the one.” By the end of this article you’ll have a clear idea of […]

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How to Kick your Content Writers block in the A$$ and Start Writing Again

How to Kick your Content Writers block in the A$$ and Start Writing Again

Meet Matt.   Matt is the owner of a skateboard shop that he has grown from scratch, DEATHWHEELS.   Ever since Deathwheels started engaging online, via a website, blog, and social media, Matt has discovered that skateboarders not only love the activity, but they want to learn about it. Skateboarding is a passion, as well as a sport.      They eat up every word and photo.   Matt has been writing about skateboarding for four years. The sport is continually developing new tricks, pros, skate parks, laws, and products.   However, today Matt couldn’t think of any topics to write. His brain feels empty, and his page is blank. Matt has writers block   What should he do?   Writers block is a tough […]

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