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Entering 2015: Where is SEO heading?

Entering 2015: Where is SEO heading?

2014 was another big year for advertisers, with new technologies on the rise, new methods of delivering content through those technologies, and plenty of surprises from Google to keep even the most experienced content creators and webmasters on their toes. There’s been a lot to learn, incorporate, and gain from the lessons of this year, but there may be even more to gain from predicting next year’s trends and getting in on them before anyone else does. We all know advertising is a competitive business, and predicting what the world of search engine optimization will look like in 2015 can be a great way to get an edge and make sure your ads capture the eye of your users in ways your rivals won’t even […]

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5 Tips for Keeping Your Backlinks in Check

5 Tips for Keeping Your Backlinks in Check

If you’ve been working around SEO for any length of time, there’s a good chance you know the importance of a strong set of backlinks. A numerous set of links will shoot your website up in the rankings of Google’s search engine results page (SERP,) increasing traffic and revenue for your site. They’re a simple yet powerful way to increase your page’s profitability, and that’s why it’s so baffling that some webmasters seem to completely overlook their maintenance. It takes hard work to build up a legitimate set of backlinks, and retaining those links can often be just as important as getting them in the first place. If it’s been a while since you’ve checked your backlinks–or if you haven’t checked them at all, here […]

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Culture Plays a BIG Role in Designing Your Ads & Vice Versa

Culture Plays a BIG Role in Designing Your Ads & Vice Versa

It’s no secret that advertising can have a big effect on the culture it reaches out to. You could even argue that ads aren’t successful until they’ve changed the culture somewhat, introducing new products, services, and ways of thinking to their audience. But in some ways, advertising has always been a matter of drawing the customer in, enticing them with our product and offering them incentives to investigate further. In recent history, advertising has begun to meet the customer instead, engaging them by entering spaces the customer is already occupying and creating an organic, complimentary experience instead of an intrusive, unnatural one. Understanding the effect culture will have on your ads will play a rapidly growing part in creating an effective campaign, and as customers […]

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The Significance of Groupon’s Local Business Pages

The Significance of Groupon’s Local Business Pages

Read original article on Search Engine Land A little over a week ago, Groupon announced a new option for opening business pages on its site. These pages will enable businesses to manage their online presence by adding images, client testimonials or special offers for Groupon customers, such as Happy Hours, nighttime specials, loyalty clubs, discounted bundles and more. Moreover, the clients can leave immediate feedback on the business page, and even interact with the company by requesting a ‘deal’. This last option may be Groupon’s response to critics who believe it led to an inflation in the coupons market, and subjected businesses to unfair pressure. Though Groupon has launched an inconceivable 7,000,000 business pages, originating in a simple 5-city pilot, it wouldn’t disclose the exact […]

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HOW TO build a Barnacle Event Marketing Calendar

HOW TO build a Barnacle Event Marketing Calendar

Barnacle Marketing/SEO is finding ways to benefit from a higher ranking website or business. Just like the sea creature, the idea is to latch onto a larger object and reap benefits from it (like a free ride) with little effort. Some businesses enjoy traffic boosts based on occurring events such as holidays, national days, conferences, festivals, etc. Creative marketers are excellent at finding ways to utilize these holidays, just like a barnacle. We, here at Dynamic Search, have developed a five stage technique that will help you create your marketing calendar and manage it successfully throughout the year. This post focuses on not just an ordinary marketing calendar, but rather, one that revolves around events that business’ can benefit from. Research Events Learning what makes […]

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