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YouTube: How to Ensure Your Videos Get Seen

YouTube: How to Ensure Your Videos Get Seen

YouTube is the website to use if you would like your videos to be seen. Some may argue that Vimeo, or another video hosting site like Vine offer different or better options, but that is an argument for another time. For the sake of this post, let’s say that since we primarily optimize our content for Google, we will focus on the Google owned platform. On YouTube, it is important that we not only produce great video content for our viewers, but it is equally vital to optimize our content so that it will be easy to find, attractive to the mouse, and resonate for long after its publication date. Every YouTube user hopes that their video will be seen, but many think that viral

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10 Best Practices For Building a Loyal Community

10 Best Practices For Building a Loyal Community

Post regularly The followers that we obtain are looking to us as a resource. It is fantastic that they see you as such, and it is imperative that you remain at that status to your followers. Otherwise, they seek outside means of information, and eventually unfollow. Due to these unspoken expectations, prioritize keeping a schedule. Building a content marketing calendar, can help you to stick to a schedule and be consistent. Michele Linn from Content Marketing Institute, wrote a nice post about it: http://goo.gl/wtjUWn Stay current, and culturally relevant As a resource, it is important that you post relevant and current posts. Most bloggers will have a content calendar (see above), and decide well in advance what content to create and promote, but as you

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Using Buzzsumo To Find Influencers In Your Niche

Using Buzzsumo To Find Influencers In Your Niche

Tool overview Buzzsumo is a wonderful tool that allows you to view content and publishers in your audience’s niche. If you are searching for influencers, then this is the right tool for you. Searching for Influencers by topic area or search term is easy. You may also see what content the influencer shares, how often, who interacts with them, and how often. The tool gives marvelous data for understanding and comparing who will best improve your reach. Basic Use The product layout is very simple and a breeze for a first time user. To begin, simply search for a keyword, topic or domain in the easy-to-spot, centered bar. As with every dashboard, we have options for filtering and narrowing our search. However, Buzzsumo is not

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Google Finalizes Removal of Authorship Signs from Search Results

Google Finalizes Removal of Authorship Signs from Search Results

[Read the original article on Search Engine Land] Following a three month test, Google finalized the removal of author pictures from search results, as well as the ability to track this data through Webmaster Tools. According to Google’s John Muller, this decision stemmed from an effort to unify search results visually on mobile devices and PC, since author images look bad on smaller screens. Additionally, Muller mentioned that the difference in conversion/CTR between results with and without author images was negligible.   In recent years, Google has made an effort to optimize the formula behind deciphering author information and determining author seniority and rank. In this context, it’s difficult to forget Eric Schmidt’s past words: “within search results, information tied to verified online profiles will

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Why Blogs Are Still Important

Why Blogs Are Still Important

Blogs are the original form of social media. They are a stream of personal or professional posts on a website that users can view and interact with i.e. comment and share. They have been around since the early stages of the internet, and the two have evolved alongside one another. With the development of powerful social media platforms like Facebook or Twitter, one might ask if blogs are going extinct, or if they are still relevant. The reality is that every aspect of social media is ever growing and changing, except for blogs. They are important today and will be tomorrow.   Blogs are a Home Base for your social Media   Sharing on social media sites is a wonderful way to increase and build an

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