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LinkedIn Outreach: 5 commons mistakes that are hurting your efforts

LinkedIn Outreach: 5 commons mistakes that are hurting your efforts

Five LinkedIn Outreach Mistakes That You Are Probably Making   For B2B, LinkedIn is an essential piece of the outreach pie. LinkedIn’s Inmail, (for premium members) allows you to send messages to member profiles and also relays the message to the account holder’s email address. For B2B marketers looking to connect, LinkedIn is incredibly useful. The mass amount of communication outreach prospects is huge and the best part is you don’t have to be privy to any of their location or contact information. Regardless of your goals for reaching out, LinkedIn makes it convenient for those of you who are

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Five Reasons Your Local Business Should Be Using Mobile Marketing

Five Reasons Your Local Business Should Be Using Mobile Marketing

Mobile Marketing For Your Local Business If you have a local business and are not utilizing Mobile Marketing, you may want to reconsider your marketing efforts.  For those who aren’t familiar with the term, Mobile Marketing refers to marketing efforts that are utilized through devices like phones, tablets, and kiosks.   While the younger generations are mostly responsible for the recent surge of mobile searches, the “more experienced” population usage is steadily increasing as well. Recent studies show businesses that have incorporated mobile into their plan are seeing increased traffic and more conversions than you can shake a stick at.

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Facebook Updates Cause Business Page’s Organic Reach To Take a Hit

Facebook Updates Cause Business Page’s Organic Reach To Take a Hit

Recent Changes to Advertising on Facebook We all know Facebook dominates the social media world and businesses are cashing in on this trend. With all the recent Facebook updates, it’s hard to keep track of exactly how to go about promoting your page. Recent updates to advertising allows business owners to really hone in on their target market and deliver tailored messages through paid advertising.  However, they have dramatically impacted business pages by pushing updates down the news feed. This lowers the organic reach for business postings and for some this can even be as low as 1-2%. No more

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How to Do Reputation Management Effectively

How to Do Reputation Management Effectively

Four Steps to Managing your Online Reputation   There are many reasons you want to be in the know with what people are saying about your business, but the most important one is keeping a positive online reputation. Without a doubt, having a negative brand image can be detrimental to the success of your business.  This can seem like a daunting task for companies big and small, but let’s break it down into the four key components you will want to address first:   Do Your Research Take a look at what’s out there: What are people saying about your

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Is Content Shock A Real Threat Or Urban Legend

Is Content Shock A Real Threat Or Urban Legend

Is Content Shock Risky Business?   Wow! What an incredible ride content marketing has taken. If the rumors are true, content and content marketing has gone from one extreme and may now be approaching the other. Like a roller coaster with all its ups, downs, and loopy-loops, marketers and freelance writers have seen it all. From One Extreme Marketers and writers who have been in the game since the 90s know what that first extreme was like. The fight to produce quality content while stuffing keywords into it, made good writing difficult. Later, we worried about keywords and links like

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