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Why Blogs Are Still Important

Why Blogs Are Still Important

Blogs are the original form of social media. They are a stream of personal or professional posts on a website that users can view and interact with i.e. comment and share. They have been around since the early stages of the internet, and the two have evolved alongside one another. With the development of powerful social media platforms like Facebook or Twitter, one might ask if blogs are going extinct, or if they are still relevant. The reality is that every aspect of social media is ever growing and changing, except for blogs. They are important today and will be

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What You Need To Know About Your Competition (And Tools That Can Help)

What You Need To Know About Your Competition (And Tools That Can Help)

The strategy of understanding the competition is as old as marketing itself. For the new marketer, learning your competitor’s strategies and tactics may seem wrong or even downright underhanded. However, not only is there nothing wrong with understanding your competitors tactics, it is how the industry was built. The goal is to discover how your rival is succeeding and improve upon their tactics. This competitive spirit keeps marketing alive, fresh, and evolving at a healthy pace. Competitive research may be one of the most overlooked strategies in web marketing today. Niche competition can be fierce and staying on top can

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Google bids Farewell to Exact Match Results on Adwords

Google bids Farewell to Exact Match Results on Adwords

[Read the original article on Search Engine Land] Anyone who manages an Adwords campaign is surely aware of the importance of the Exact Match parameter; it gives us more control over our ads, budget, and overall management of the campaign. However, Google has decided that as of September this option won’t be available anymore, and close variants will have to suffice. Though a great option in itself, making it the only option is somewhat disturbing. The close variants option is highly used today, and is meant to enable us to reach users who don’t necessarily type search phrase or keywords

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Google Adds New Ranking Parameter: SSL Security

Google Adds New Ranking Parameter: SSL Security

[Read the original article on Search Engine Land] Google announced this week that websites with SSL security certification will be somewhat favored in rankings. This is not a central parameter for determining rankings, so site owners shouldn’t expect dramatic shifts in rankings. For some time, Google has been trying to encourage websites to obtain SSL certification in order to protect visitors. At the most recent SMX West convention, head of Google’s Spam Unit Matt Cutts tweeted that he’d be happy to insert it into the algorithm as one of the parameters that determine ranking. Lo and behold, five months following

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Organic Search Affects Traffic to Car Insurance Websites

Organic Search Affects Traffic to Car Insurance Websites

Organic Search Responsible for over 30% of Traffic to Car Insurance Websites in June [Read the original article on Search Engine Watch] According to a report distributed by Millward Brown Digital, during June at least 3 out of 10 visits to car insurance websites originated in organic search results, with insurance giant State Farm topping this statistic with 36%. The report cites the importance car insurance websites place on SEO. This includes, of course, ranking in the first page of search results for main keywords, but also the number of times some companies can be found for the same search

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