Most of our clients experience a significant improvement in CTR and CPC within about 14 days. Over the next 10 weeks, our clients' ad accounts begin to demonstrate cost reductions in both CPL and CPA. This trend continues until we achieve the desired balance, ensuring maximum relevant traffic at minimal cost. Our strategy is not a secret and is rather published in a book we wrote in 2016 called "Unlocking PPC." However, it requires dedicated close monitoring, a deep understanding of PPC, and technical expertise to make everything work seamlessly in terms of optimization, data collection and reporting.